Together with WooCommerce and Shopify, Magento is one of the largest e-commerce platforms on the market. Thus, hundreds of thousands of online stores have already been built using the software today.
This is hardly surprising, because the use of Magento is accompanied by numerous advantages. Nevertheless, some of the application’s weaknesses should also be taken into account before deciding to use the software.
Basically, however, Magento represents one of the most recommendable options when it comes to launching an online store without in-depth knowledge of HTML, CSS or other programming languages. However, companies benefit in any case from the support of a competent Magento agency.
The following article explains the advantages and disadvantages of Magento in detail.
The advantages of Magento
High search engine friendliness
For the success of an online store, an ideal placement in the search engine results plays an essential role. After all, even today most traffic is realized via organic search results.
Magento stands out very positively in this context, both in terms of the general web architecture and the individual areas that can be flexibly adapted. For example, the application offers the possibility to individually design the URL of each page. The sitemap, meta descriptions and many other aspects can also be flexibly configured, which significantly benefits the ranking in search engines.
In the area of advantages that come with the use of Magento, the high scalability should also be mentioned in any case. The software offers the possibility of starting sales in the online store extremely quickly and easily. As soon as the store grows, Magento can also easily meet the increasing requirements.
Magento offers its users numerous solutions, which can be ideally adapted to individual needs and flexibly selected. Best way to begin using Magento as Ecommerce platform is to hire Magento developers.
Magento is an open source application. This means that it is continuously developed further by numerous designers and developers. One advantage in this regard is that this community is extremely large at Magento. There are over 1,500 partners and over 360,000 active users.
The community offers many FAQs, documents and other content in numerous forums and on various platforms, which prove to be extremely helpful when using Magento and any problems that may arise.
The disadvantages of Magento
But where there is a lot of light, there is also shadow – Magento is no exception. Therefore, some disadvantages must also be taken into account when using it.
One disadvantage of the software is that the loading process is extremely slow while making adjustments. In addition, the customization processes themselves are also very complex, for example, compared to Shopify.
Although numerous options are offered that can be configured flexibly, the performance of the associated processes could definitely be optimized.
The costs associated with using Magento are also rated as a clear disadvantage by many users. The Magento Community Edition is aimed at start-ups and young companies and is completely free of charge. However, costs are incurred for the use of extensions.
Especially the offered solution for large online stores and projects proves to be extremely cost-intensive with Magento. The price for the Magento Commerce Starter package is about 2,000 US dollars per month. For the Pro version, even more than 3,400 US dollars are due per month.