With in excess of 1,1 billion active monthly users, the Instagram online social media platform provides an invaluable not-to-be-missed opportunity for both new and existing businesses to showcase and market their brands and products. It is a useful tool which is readily available to businesses to increase their market reach and therefore grow their businesses. Does your business have an Instagram account? If not, then you should buy Instagram accounts. For Instagram accounts, there are specific tools such as bots that can help you reach to potential customers. To know how this works, read Ingramer review. Looked at from another angle however, that very fact of Instagram’s popularity raises another issue.
1. Know Your Competitors and Stand Out
Businesses are flocking to the platform to market their brands. This means there has been a sharp increase in competition between these businesses, all of them vying for the same piece of cake and increasing their reach and growing their presence. Your business therefore has to stand out and be recognised. If you have just started a business, you could buy Instagram accounts from Accfarm to increase your visibility. This calls for some smart ways of presenting itself and its brands to instagram users. Let’s take a look at how your business can go about this in order for it to turn around its fortunes and grow.
1. Understand why Instagram can Help
It’s important to understand the great potential that Instagram has as a marketing tool for your business and the potential benefits likely to accrue from its use. The platform has over 25 million business accounts. They are there for a reason. More than 100 million videos and photos are uploaded by users onto the platform everyday. That’s a lot of traffic for your business to tap into. Almost 30 percent of instagram users are below 25 yrs old. That’s a huge potential market for businesses, brands and goods. So it is up to you as a business to use Instagram to increase your business visibility, generate higher sales and profits and generally strengthen customer relationships.
2. Defining your Goals
After the preliminary work of registering your business account on Instagram is done, the next task is to sit down and consider exactly what you want to achieve.This is probably the most vital stage because without goals you are working blind and won’t have a yardstick with which to compare your results.
3. Goals must be Specific
Marketing strategies will have different goals. The goal might be to increase sales and profits in which case the immediate goal is to increase brand awareness. Alternatively, the goal might be primarily to increase number of followers for later coercion into customers or your business might be aiming to increase its reach so that its more widely known. These are just a few of the goals a business could have. The important thing is to have them clearly set out.
4. Post Useful Content
Post content that sounds useful to users. So instead of making videos that extol the virtues of your product, create videos showing a satisfied customer explaining how the product has helped them.
5. Avoid too Many Posts
Post your content frequently so users and followers remain with you and your brand, but do not not overdo it lest they get annoyed with seeing your content. So once a day would be adequate but five times would be overdoing it.