Thanks to the blogging phenomenon, it seems as though virtually anyone can carve out a “journalistic” niche for themselves. All you have to do is decide that you are an expert on something, and write educated, informed, and interesting articles that offer something of value to a target audience. Over time (and with a modicum of luck) you’ll build up a following of readers who will see you as a source of information on certain topic. But blogging also offers another opportunity. Through blogger outreach, companies can leverage the popularity of certain blogs to gain exposure for their own businesses. It allows businesses to access a targeted group of readers who are interested in what they have to say. These bloggers, also known as influencers, have a powerful impact on your business’ visibility, traffic and, ultimately, success. If you need help with blogger outreach, companies like Globex Outreach can help you.
How guest blogging works
Let’s say you have opened up a new restaurant. You’re going to need to get customers on the chairs if you’re going to be successful, right? Who better to drum up business for your restaurant than a food blogger in your area? They presumably already have an established following, and their readers are almost certainly interested in reading about the food and restaurant scene in your area. If only there was a way to get them to mention your restaurant on their blog! That’s where blogger outreach comes in. Through blogger outreach, you can make connections with influential bloggers and, through those influencers, you make connections with people in your niche. Sounds pretty perfect, right?
There’s a reason that lots of website owners are turning to blogger outreach to help spread the word about their businesses: Blogger outreach works. Here are some important tips for making it work for you.
Create some brand ambassadors
It’s important to generate new audiences for your blog, but don’t forget about the existing audiences you have. Leverage them to gain blogger influence, too! Your existing followers (especially your top interactors) are the most likely to sing your praises, so take advantage of that. Let them do some of your marketing for you, by posting great content they will want to share with their audiences. If they are following you, they probably have similar interests, which means their followers will likely be interested in you, too. This kind of sharing won’t get you the kind of powerful influence that true blogger outreach will (we’ll get to that in a second) but by creating these “brand ambassador” connections will help to spread the word as well. You can even offer them a brand ambassador sponsorship if you like, as a way to incentivize your followers. This can take the form of sending them free products to try in exchange for a review, or a discount code they can offer to their followers when they buy your products.
Find out who the movers and shakers are
For blogger outreach to be effective, it’s necessary to first pinpoint who the most influential partners are going to be for your brand. One of the easiest ways to do this is to perform a Google search for blogs in your niche. The blogs that appear on the first page of the SERPs are going to be the sites with the highest domain authority numbers. Look for influencers who have several thousands of followers minimally – the more followers the better.
Create a list
Once you’ve identified the bloggers who you think can help you, make a list. A spreadsheet is a great way to keep track of your contacts. Include their blog address/website, Twitter, Facebook, domain authority, and any other pertinent details that will help you to remember who they are.
Make your approach
Armed with your list, it’s time to make your approach. Think of this process as pitching your idea to a client. Craft a pitch “letter” (email) that will compel your contact to want to work with you. Potential influencers are going to ask themselves three questions when whey receive your email:
- Who are you and what do you want from me?
- What will this require of me?
- What will I get out of it?
Be sure you can answer all of these questions for them in your pitch, but keep your pitch concise and to the point. Busy bloggers don’t have time to read a lengthy pitch from someone they don’t know. Don’t be too “salesy” or you will immediately turn off your audience. Tell them what you want and what you can offer in exchange. It’s not about asking for something in return for nothing. It’s about creating a relationship.
Create compelling content
It’s your responsibility to create shareworthy content. No influencers will want to share your content if it’s not compelling, interesting, and valuable. Influencers won’t risk losing their own followers by promoting content that isn’t great and that doesn’t align with their overall message. Choose influencers/bloggers whose message, audience, and overall personality align with yours.
Once you’ve sent feelers out to a few influencers for outreach project, your work has just begun. Even as you make connections and start to engage in outreach, it’s advisable to nurture your relationships to keep them strong (and profitable). To do that, follow these tips:
- Follow them and share their content. Sharing is a two-way street!
- Comment on their posts, re-tweet them, etc. Interact!
- Promote their content through your social channels, such as on your FB page. In some cases, it’s even beneficial to pay to promote a post featuring their Your efforts won’t go unnoticed. Influencers need continued exposure, too!
Blogger outreach can be a very effective way to make connections with influencers in your niche. Through those connections, you can increase your audience and reach, and connect with an already-invested audience in meaningful ways that will help your business flourish.