Why Will Link Building Continue to Be Critical for SEO in 2018? Let’s Find Out!

While reading articles or blogs on the internet, have you ever noticed blue colored texts showing up at different parts of the piece you are reading? Those blue colored (sometimes underlined too) text in the middle of the other black text is also clickable, and when you click on it, usually a new window opens to another website or webpage. This blue text is called a hyperlink. Backlink, on the other hand, is a one-way link that is placed on a site to redirect its visitors to your website.

Link-Building

Importance of links

Backlinks play a critical role in optimizing a site so that it appears on the top ranks of search engine results page. In the early days of search engines like Yahoo and AltaVista, text and the keywords featuring in it were the primary determinants of the rank of a website. However, Google search algorithm is much more sophisticated, and it takes into account several factors before determining a site’s ranking. A healthy backlink profile is seen as a sign of credibility and authority, which works wonders in improving a site’s ranking.

Ways of building backlinks 

There are numerous ways to build backlinks. For example, if your website is slowly becoming an authority on health and wellness, and you see that some of the popular articles, news, and blogs on your site is being featured on other websites with a link back to your site, you earn a backlink. The second option is finding sites that are relevant to your niche and requesting them to place your site link on their website. Another way is to buy your way through, where you pay a website to feature backlinks to your website.

The importance of quality 

Building a good link profile means having your website links placed on a site that has high authority and relevance to your products or services. Let’s say you have a website to showcase your photography skills with a stunning gallery of photos and articles on the art of taking beautiful pictures. If you manage to get your website link placed on a site that has both authority and a high ranking on Google, it will have a much more significant impact on your rank than if a fellow photographer’s blog (when he is just starting off) contains links to your site. Therefore, it is not only the number of backlinks that counts but also the quality and relevance of the site that accepts your link that matters.

Now that you understand how important it is to build quality links to your website, you also need to find out how to earn such links that would help boost your ranks. We took the help of an expert from eterpro in Charlotte to make a handy list of such tips.

Content 

It is a fundamental rule but one that we often ignore. The best way for people to take notice of your website and add links to it on their own site is by having engaging content on your website that is informative or entertaining. Promote your website and get more and more people to read the information that you have to offer. When they find something useful they can use, you will surely earn a link back to your website.

Stick to the point 

We are not talking about the point your website is trying to make, but the specific niche your site is covering. You need to earn backlinks from other websites which are in the same industry as yours. For example, if you have a website with beauty and makeup tips, then a link to your site from the local car repairing workshop’s website will not help, and it might invite penalties.

Choose text smartly 

Let us go back to the example of a photography website. Say you provide an anchor text ‘Ed’s Photography Page,’ which is the name of your website. This anchor link will not be as effective as something like ‘some great wildlife pictures’ neatly woven into the complete sentence.

Be specific 

The sitemap on your site is sure to have several branches. For example, you might have a home page, and from there, it could lead to several other pages such as ‘About Us,’ ‘Products,’ ‘Contact Us’ and so on. Each of these pages would have a URL that is different from the home page URL. You need to ensure that the website linking to your site links to the specific page which makes sense for the context.

Unless you can generate organic links to your website, the desired outcome will always elude you. Your backlink profile determines the quality of your SEO efforts, which is why you need to pay attention to it.

Deepak

After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, Google+, LinkedIn now.

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