Let’s start from the beginning, the strategy I’m about to reveal gives me an unfair advantage over my competition, and after reading this article, you’ll be able to take this technique and implement it to your SEO efforts to dominate your own SERPs. Calculating the perfect ratio of anchor texts for your keyword is something that many SEOs do not include in their strategy. Getting the correct ratio for anchor text distribution can mean the difference between being blocked on page 2 and dominating page 1.
The following guide will ensure that you are on the right track and do not expose yourself to a Google penalty for over-tuning anchor texts. At this point, I’m sure you’ve already wondered, “What should my anchor text ratio look like?” Google reveals its intentions for each keyword across all pages of search results. You can take this data and, by doing reverse engineering, you will get your perfect anchor text optimization ratio.
What do SEOs do with their anchor texts?
The advice that comes from many SEO professionals is to keep a natural distribution of anchor text, and usually looking like this:
50% anchors URL / brand. For example, a brand anchor for yoursite.com would be “Your Site”. URL anchors are variants of the bare URL: yoursite.co.fr, your.city.fr, www.yoursite.co.fr, etc.
25% of anchors subject. The used anchors should be in a specific niche, for example: “internet-based marketing” and “smart webmaster design”.
15% of various anchors. For example, “Read more”, “See the website”, “Click here”, etc.
10% long tail anchors and keyword. For example: “search engine optimization”, “what is SEO,” SEO Service “.
While many webmasters are trying to keep the used anchor ratio as close to their distribution, I see many sites optimizing their anchors without any direction. It is normal to find that a company’s website does not adhere to these recommendations. In order to perpetuate his SEO riddles, Google makes his rankings random. In this way, it blurs the tracks on what it takes to be classified in vertical SERPs. Google has patented this technique as Random Documents Patent. That you should do is so scientific and technically astute that your brains will explode when I reveal my hint. I’m joking of course, it’s easy to achieve when you know how to do it.
That’s all there is to it! Push your targeted keyword in Google, look at the anchor text ratios of all the sites on page 1 for this keyword, take the average distribution of the anchor text for each of them and then, guess what you get the exact anchor ratio that Google wants to see.
How to obtain this data?
Let’s analyze the steps you need to take to find the ideal anchor text ratio for your targeted keywords:
– For your targeted keyword, take a list of pages that rank on page 1 for this keyword. The top 5 will suffice, but you can still calculate the top 10 if you wish.
– Adjust each page to your analysis tool and then you should export all anchor text data (for the page). Once all your data has been exported into an Excel document, categorize all anchors by type (brand, subject, miscellaneous, long tail).
You need to put all types together for each site. Then calculate the average ratio in the category and you’ll have your best anchor text ratio for your keyword. That’s so simple!
Crush your SERPs, now!
Do not wait until next week to put this strategy into action. I got tremendously impressive results using this method. I think this is the difference between a page 2 ranking and a page 1 ranking. It works like a delight. If your on-page is in focus, you have kept your relevant links and your speed is constant, this tip will make you take a very good turn.
Before doing that you need to know the essence of SERPs!
The concept of SERPs is one of the easiest to explain and harder to optimize in our Social Media world.
The definition, however, is simple:
The SERPs are the pages of results that appear in a search engine after the consultation of a user. Therefore, SERPs are inherent in SEO. Before continuing, let’s look at a key concept.
What are snippets?
The snippets are each one of the results that appear in the SERPs. The SERPs collect a set of snippets that usually appear 10 out of 10.
What types of SERPs are there?
There are two big blocks that group the results presented by Google and that have to do with your strategy:
Organic SERPs: These are the pages that the search engine presents to you based on your SEO actions.
Paid SERPs: These are the pages that appear as the result of your SEM actions, of your paid ads.
My experience says that if you aim at many goals you will not hit any. Therefore, I recommend that you decide in which category of the SERPs you want to compete. It is not difficult to do it because it depends, clearly, on the sector in which your business moves.
– If you are an e-commerce, it is obvious that your struggle is in the Shopping section.
– You are a photographer? Point to Images.
– If you’re a neighborhood business, Maps (Google My Business) is your place.
– If you do not know where to put your efforts, here we are. Do not hesitate to ask us.
But be the business you are, never neglect the general links because that is where your potential client performs most of your searches.
Why do not we focus only on SEO to improve on SERPs?
Is it true that the more you optimize your URLs based on the search criteria awarded by Google, the better organic positioning you will have? Once again a well-known response in our sector: yes and no.
There are many variables that influence the results that Google gives to users.
In a few lines we will see some. Of course, liking Google’s engine or its animals is basic, however, as fundamental as Google’s engines is the human component. It is the people who decide if your content is apt to be TOP10 in the SERPs or if you pass to the following pages of results.
What can we do to improve our ranking in the SERPs?
As we said at the beginning of the post, SERPs are intimately linked to SEO. Therefore, to appear on the first page of Google results, in the first positions, it is essential that you work on the organic positioning of your web / blog. Luckily, we have great experts in SEO to which you can access and consult professionally if you want to delve into this topic. Now let’s talk, in a summarized way, of the most outstanding factors.
What factors does Google consider to position organically?
It is said that there are more than 200 variables that the Google algorithm takes into account to position your URL and, obviously, you can not control them all, but some. That’s the point!
We hope that this long article can lead you to a further understanding of the perfect ration of an anchor text and its impact on SERPs.