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What Will Be The Next Big Social Media Platform?


The Google Play Store and IOS app store offers a lot of social media platforms to the customers each year and keeping a check on the emerging ones can be really helpful. The social media app developers can gain a better insight into the type of content and marketing strategy that would work through their app development. Having a look at the social media platforms that have emerged in recent times will help you what is in demand. Your application development should be as such that it successfully meets the Gen-Z and millennial demands. The old social media platforms like Facebook, Snapchat, and Pinterest add some enhancements and you can monitor such things as well.

Next Big Social Media Platform

If there were not a bundle of new apps that earned great success in the closing year then generally such older platforms might be helpful in your new app development. In this article, we will help you by listing the social media applications that gained pace in the year 2016 and after it. The applications that we are going to talk about gained momentum through rebranding and some of that were newly launched. So, let’s begin:-

1. TikTok

TikTok app was founded in the year 2016 and got launched in 2017. It has more than 500 million users monthly. Musically which is a lip-syncing app merged with the TikTok app last year in 2018 and that changed a lot of things. For example, global downloads are more than 800 billion in number. The popularity of the app in the app store shows the way it has come above other social media platforms. TikTok app has become a competitor to the most prominent platforms on social media like Instagram and Facebook. TikTok is a mix of earlier apps called Musically and Vine.

The users get to make short videos with special effects and they can give each other challenges using hashtags. Many brands have also begun using the app to promote their brand and carry the capability to expand their horizons through such creativity. So, the entertaining and fun app is serving various purposes to diverse users which makes it one of the most embraced social media platforms. The majority of app users fall under the age of 30. So, you should follow such media platforms if your brand stands in a similar age group. You can also go through

2. Steemit

This platform offers a twist of cryptocurrency and works just like Reddit does. Alike Reddit,  Steemit rewards you if your post does well. You get Steem coins. You can do various functions like sharing, upvoting and commenting on the posts just like you are able to do on Reddit. Here again, we see how the application increased its popularity by adapting the qualities of another similar app. You get the content that the users who are interested in cryptocurrency need to check on the sidebar. It has become one of the trending social media cryptocurrency apps with 1 million users. But, you should not jump into such marketing tools unless the cryptocurrency users rise to an appreciable size.

3. Houseparty

You get to cheer up with all your eight friends with the Houseparty app installed in your smart Devices. This application is a group-video application that comes with messaging features as well. It, as we mentioned in the first line allows eight users to do video chat at a time. You get to make your chat more fun by adding special effects, filters during a live chat. The application was launched back in 2016 and since then it has made various changes to increase the number of users. Currently, it has more than 20 million users and brought in a gaming feature in the year 2018.

People get the opportunity to play games with their friends and that led to an expansion in customers. This app has many such features that make it a big competitor in the social media industry. However, you have many more options where your product can be marketed well.


This compilation will be immensely helpful in building a smarter social media platform that is going to serve the desired user base and will get gross investors as well. A deep knowledge of an application is gained when we learn about its working mechanism, how it should be approached today and the reason why it is found to be a promising product for marketers, etc. We tried mentioning all these details in this listing at our best to help you stand ahead of your competitors. You get to witness the creative ideas and promotional content through such social media applications and you can add them to your app design at the beginning itself. You can do marketing campaigns if you do not find yourself in the position to start a new platform.

After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, LinkedIn now.


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