Marketing has always been a vital element of business strategy since day one. No matter how great or how bad your product is, it is a good marketing strategy that makes or breaks your business at the end of the day. It is the cycle of identifying the correct gaps in the market or creating new wants followed by developing new ideas, products and services and getting them across to the final consumer that pretty much drives the whole course of business. Marketing has always been vital especially in competitive markets because it helps to penetrate in new markets and to attract customer attention.
The advent of technology has heavily impacted and changed how marketing is done, and that too for the better. Marketing has always been an expensive business function for the time and money is required for multiple levels of market researches, test-runs, and promotional tools. Strategic uses of the advanced tech tools cannot only make it much more cost-effective and less time consuming but can also bring in more precision and better results. Most businesses today largely rely on technology-driven tools to market their products and services and firms who will not follow suit will soon become obsolete from the market. It is essential in the future. If you are a budding business or even one with a reasonable market footing but have not invested much in tech-based marketing tools, here are some tools that you should make use of.
Social Media
The markets today are aggressively competitive more than ever before and the customers today are smarter and more aware. Products and firms need to be able to build personal relationships, connect with them and engage them to be able to reach out to them successfully and generate leads. This is something which is barely possible by the conventional advertising tools, but social media does offer such levels of connectivity. Active business profiles on Facebook, Instagrams, and Twitter and live product demos on YouTube with open feedbacks is the new way to go. Engage bloggers from the relative niche to talk about your products and services and generate random conversations on social media platforms with your brand strategically embedded in them to increase brand awareness.
Website and E-Commerce
Most customers today exist and deal in the cyberspace much more than the physical markets. It offers them more convenience, greater variety. Online transactions are a lot safer now. It is, therefore, more customers today prefer this medium. This calls for you to invest in a fully functional website and E-commerce platforms that are integrated with your social media properties so that customer engagement generated on social media can be successfully converted into leads and sales revenues. If your nature of business does not allow you to have an independent E-Commerce platform, consider having your product placed on a third party platform such as Amazon. Social media, websites and E-commerce platforms do not only help you reach out to a larger market in a much more cost-effective manner, but they also provide you precise data insights about consumer behavior and product performance which can help you with the market research.
Digital Boards
The greatest myth in the business world today is that technology means the Internet and social media. This is certainly not true, and no amount of aggressive online presence can undermine the importance of conventional marketing tools such as Billboards. That being said, the conventional Billboards can now be upgraded into Digital boards. These Digital boards are Pixel based LED screens that are placed like Billboards but are driven by technology to facilitate communication about products and ideas in smarter and more creative ways. It offers you greater flexibility about how you want to present your product, and in some cases, you can also make use of slideshows and motion pictures to add greater detailing. There are vendors such as Bibi-led who rent out high-quality digital boards which means you need not to invest in one of your own.
