Tips to Use Instagram for Brand Awareness and Lead Generation

With more than 1 million active users, Instagram has become the second most popular social media platform that is used by business organizations. The companies have been able to generate more leads with the help of Instagram. There are many small business owners who are planning to use Instagram but they do know how to optimize their posts that will increase the views of their posts and sales of their products. Here we have some of the important things you have to consider to help get more sales with Instagram. Information provided by Instagrowing.

Instagram And Other Social Media Sites

Create your business account

You should know that a professional account is always different from a personal account. It is better that you create a business account for your business and products to assure that people would know about your company by its name. You can add the picture of the logo of your business as your account’s profile. In the bio write about special offers that you have or other information about the company that can make customers follow you. assure that on your business account there should be posts related to your business only and nothing else.

Share the popular post that would engage people

When it comes to sharing the posts, you will have to make your posts popular yourself. The key to assuring that your posts will get the highest likes is by clicking the best pictures. If you have products to sell assure they are clearly shown in the image with all the features and specification that they have. Ask influencers to make a small video or take an image with your products, share that picture of Instagram and you will get instantly popular. Post the picture at the right time when most of your prospects can see it.

Always stay on the trending list

One of the most important things you have to consider is staying on the trending list. Remember that if people cannot see your profile or your posts in the trending list, they will never know about you. Here are some of the things you can do to assure that you are at the top.

  1. While writing the caption of your products assure that you use the famous SEO keywords to get higher ranking on search engines.
  2. Always use two types of hashtags in the description, one that you have made yourself and others that are popular and easily searched on Instagram.
  3. You will have to post on regular basis to assure that you constantly stay on the trending list.

Bottom line

Remember that you will not become popular on Instagram overnight because it will take some time for people to acknowledge your business and products. They will take their own time to trust your services. However, consistency is the key in this business. The moment you will stop posting on a regular basis means that you will never get successful. Maintain a schedule of posting on Instagram because it will help you generate more leads.

Deepak

After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, Google+, LinkedIn now.

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