To score well on search engines, websites need to perform well in both the off-page and on-page factors. Quality inbound links are essential regarding securing a higher search engine ranking. So, in this article, we will discuss some tips to build high-quality inbound links which are rich in keywords.
The philosophy of links
By default, most of the external links to your website may be pointed to the home page of your site like much other use your domain name as anchor text. The outsiders who give such a link rarely think about your value proposition with it.
On the other hand, if the anchor text which links to your site has the most relevant keywords related to your business or industry, it can offer a certain boost to your search engine value. So, if you can convince at least a few of your inbound linkers and persuade them to use the most important keywords as anchor text, it can create a significant impact. In fact, there are many practical ways to achieve this goal, which will discuss below.
- Do it in your internal linking
Before persuading others to do it, you need to first practice it all by yourself with your internal links. Instead of using links simply like ‘click here’ or ‘know more,’ try to be specific with ‘click to know about cost-effective SEO services’ or ‘know more about easy web development techniques’ etc.
- Inform people how you like to get linked
You can just share code with your good wishers who want to link. For example, you can prompt them at the end of your content by putting an extra line as:
“Why don’t you share it with your close group too if you like it. If you want to do it, please copy-paste the below code. Also please put ‘best local doctor’ as the link text.”
<a href=”http://example.com”>best local doctor</a>
This code can change the link to a best local doctor, which can add value to SE ranking of your site.
- Listing directories
Try to access the keyword specific directory listings. Many free and paid directories will let you specify anchor text relevant to you. Ensure that you list under a variety of relevant keywords in these directories to get appropriate found.
- Articles and blogs
You can try to include the most relevant keywords in the blog post titles so that people who link to these articles automatically posts it with the keyword rich titles as anchor text. So, it is an excellent idea to foresee the potential sharing patterns of your followers and efficiently sync the keywords to those parts.
- Guest post
You can try to include links which are keyword rich in the guest posts and the body of the articles you post. Guest posts will, in fact, link your posts on other websites to your posts on your web pages. Many of the external blogging sites will allow you to stuff a minimal number of links logically on the posts to link to your resources.
So, if you have a good control over the above points, one can effectively influence the external linkers too to add value to your Washington DC SEO efforts. The suggestions above are only an ideal directive to the starting point, and you need to think creatively to use them more efficiently and in a result-oriented manner.