The sharp increase in online purchases and sales over the past few years has transformed traditional marketing and advertising campaigns. Businesses have been forced to recycle, creating new strategies and adapting to new ways and means of communication. Therefore, due to the current high competitiveness in the digital market and the difficulty in awakening the interest of a customer saturated with messages, it is necessary to define a good strategy based on the best existing internet marketing services.
The design and execution of online marketing services is not only for those businesses that sell products and want to get on the online sales cart. Nowadays, any business, whether large or small, must deploy a digital strategy.
There are many customers who come to us “obsessed” with a great website, but today, there is little point in having a great website if you do not deploy a digital plan supported by online marketing services.
It is important to start by saying that the good news is that any business, small or large, can benefit from the advantages of online marketing services. In fact, thanks to a good digital marketing strategy, small businesses can compete with large businesses and increase their profits.
Despite these advantages, if we must clarify that not all online marketing services are suitable for all businesses , either by the type of business and its customers, as well as the budget needed to carry them out.
The basic online marketing service
JumpFactor claims that the main thing is that your business has a presence on the Internet. As we have already mentioned, a good website, not only beautiful, but also perfectly describe your business is vital. The correct design of a web page will determine numerous subsequent actions. It is important, therefore, to create a clear web for the user, easy to use and fast when loading. A modern and original web design, according to the interests of your customers , that transmits the spirit of the brand or company, based on its corporate colors, navigable and with all its links (internal and external) working correctly.
Before designing our website
It is very important that before designing our website we have clear what marketing services we are going to deploy, because our website will be the center of our strategy and it should be prepared for the different actions to be executed.
If we are going to do positioning we will have to design the web fulfilling the SEO requirements and preparing the content in face of the demand of our potential clients.
If we are going to use social network services, we will have to design the web so that social network widgets like share, follow, last posts, etc. can fit. We must also know if we are going to use communications such as newsletters, because in this case we will have to design and insert subscription forms to our content.
Recommendations to design our website
From Marketing1on1 we recommend that you do not compile when designing your website and choose the best CMS that suits your requirements. There is CMS infinity like Word press that are easy to use and will allow us to create modern websites easily and at a low price.
If our company needs a more complex web and Word press-style CMS are not enough, it is very important to evaluate very well the different alternatives to choose the best solution and that can be carried out in the shortest possible time and at the lowest cost.