In this article, we will take a look at a number of online services and tools to aid your digital marketing efforts.
MailChimp
Considering that nearly every person has an email account nowadays, it makes sense that your digital marketing efforts should focus on acquiring customers via their inbox.
With MailChimp, you can create email campaigns that resonate with potential customers and those who care about your brand. What makes MailChimp great is that it allows you to create emails from their easy-to-use templates for beginners, while also allowing advanced designers to incorporate their design skills in robust emails. MailChimp’s email-based focus also incorporates social media functionalities and gives you the ability to track analytics from each campaign that you create.
Google Alerts
Staying on top of emerging trends in your industry is an important component of digital marketing. That’s where Google Alerts can help you find online mentions of your brand (and the competition) so you can be aware of where customers are devoting their attention — including campaign-specific hashtags or other search criteria.
Buffer
The problem with digital marketing is that there may be too many outlets for you to handle in a given day. With social media outlets popping up almost everyday, each with their own built-in audience, you may find a significant portion of your marketing time spent tailoring posts for Twitter, Facebook, Instagram, and so forth. Is there an easier way?
By using Buffer, you can kill 2 birds with one stone, so to speak. Buffer allows you to not only create one post in a variety of formats, but you can also automate when these posts go live. Buffer also can help you respond to comments from other users, so it can become your one-stop shop instead of periodically browsing each social media channel.
LinkedIn Sales Navigator
LinkedIn is more than just a social media platform for those who deem themselves “professionals” (which is what it’s used for primarily, by the way). LinkedIn can be a powerful marketing tool, whether you want to contact businesses via key staff members, find industry influencers, or investigate your competition’s network.
However, what may be really valuable in your digital marketing efforts is LinkedIn’s Sales Navigator. Sales Navigator is exactly as it sounds — a way of navigating through all of the different LinkedIn profiles and find exactly what you’re looking for. This includes:
- Targeting demographics with Premium Search
- Creating private lead lists
- Organize leads using notes and tags features (for long-term marketing efforts)
- Find common ground before cold calling
- Automate your lead generation
- Find key decision-makers
- Import outside data (from Salesforce and other sources)
Virtual Phone Numbers
Despite the world moving towards a completely digitized experience, there is still an acute need for opening up lines of communication between customers and businesses as part of your digital marketing efforts. Virtual phone numberscan bridge the gap from the passive online world to a more direct experience once you’ve attained a customer’s interest. After all, the part of marketing that everyone forgets about is actually gaining customers — not just putting things in front of their eyes and hoping they can self-navigate through your website’s well-crafted interface.
Virtual phone numbers are a simple concept: When a phone number is dialed from an Internet-equipped device, the call is instantly routed to another phone line located anywhere in the world. This means that businesses can supplement their marketing efforts with phone numbers that not only function as “normal” phone numbers, but also retain the matching country code and area/ region code — aiding in creating what’s known as a “virtual location.”
Service providers, like United World Telecom (website here: https://www.unitedworldtelecom.com/), offer virtual phone numbers in over 140 countries and countless regions around the world. Additionally, these virtual phone numbers can be supplemented with add-ons and features that can enhance your digital marketing efforts, like call recording, time of day routing, and simultaneous ringing. Further, these virtual phone numbers can come in a variety of types to fit your many business needs.
