Simply put, user onboarding is the process app owners use while taking on new app users. It’s the way the app owner explains how their app works, the value it offers, and how it works for the benefit of users. An integral part of excellent app service, user onboarding is the basic step of a user’s journey.
If executed properly from the time of app installation and thereafter, it can result in a fruitful and long-lasting relationship between the app owners and the users. Here, you can find some great tips, details and checklists about how to successful offer a great onboarding experience to your customers.
Customer Onboarding with the Use of Best Apps
Customer onboarding works like a business card for your mobile app, as your users get the first impression through this. That is why it is extremely important to make onboarding experience great for your customers. If you are involved in app-building, giving your users a great onboarding experience would be one of the most crucial parts you have to take care of. For this, you can use user onboarding software.
This will help you to communicate effectively with your new users and start a successful relationship with them. Once you engage and retain your users, you will also need good feature adoption software to let your users acclimate to the new features you launch from time to time.
Methods to Make Onboarding Experience Satisfactory for Customers
• Keep it Simple: Whenever a user installs your app, the onboarding process should complete within a minute of that. So, you can make a good first impression and boost retention by making the onboarding process easy and quick for the users. Asking only essential permissions and personal details will help them stick to the primary features of the app and help them experience value. Other unnecessary or secondary details can be sought in the later sessions. Therefore, the key is to make first experience simple and fast by not asking for more than needed.
• Identify Your Users’ Demands: Users download an app to receive benefit of one kind of another. So, you need to identify what they are looking for and make them believe that you can offer that to them. As soon as they download your app, highlight the primary functions, features and benefits of the app quickly within the first few sentences. With such a description, the users will know that you understand their needs and build trust. However, keep the description short and concise, preferably accompanied by images or videos, and let your users swipe through the pages quickly.
• Streamline the Registration Process: When a user downloads your app, they want the registration process to complete within a minute. The faster onboarding time you have, the less frustrated they would feel and the more chances they have to retain your app. To do that, streamline the registration process by asking relevant questions and details only, allowing them to login via different platforms, and avoiding any cumbersome sign-up process. For instance, if a username is not available or if their password is too common, prompt them as soon as they enter them. It would be frustrating to fill up the entire form, only to land on a screen that says some of the fields need to be re-entered.
• Add a Level of Security: New users would never want to disclose their private or financial information during the registration process itself, until they are sure that their data would remain in safe hands and it won’t be put to misuse. If you are asking for some sensitive information, tell your users why you need it and ensure them that their details will be kept confidential. It’s wise to include a line that says that your system is protected from hacks and thefts and you have a complete process to ensure that.
• Give Short Tips Instead of Lengthy Tutorials: Keep your onboarding process short and progressive, and avoid explaining all your functions at once. This will avoid your onboarding process to be boring, tedious and too long.
• Offer Incentives on First Conversions: Once the users download your application, one effective way to engage and retain them is to offer them incentives when they complete some onboarding tasks. Such tasks may include making the first purchase, filling out the profile page, subscribing to a service, etc. These incentives can be in the form of promo codes, reward points, in-app currency, access to special content or features, etc.
• Provide Self-Support: New users may be having questions and confusions about your products, services or features. You cannot guarantee them support unless you have a 24/7 support system. Even when your executives are not available to take their calls, they can use your automated self-support system to find answers to their queries.
All in all, the onboarding process should clearly explain the value proposition and main functions of the app, what kind of solution does it provide, and what are its goals. The simpler it would be to use, the sooner they will be able to understand it and the better chances your app will have to sign up and retain. Use the best software programs from Apxor and get the most of benefits out of your app.