Are you an Amazon seller or do you want to become one? If the answer to one of these questions is “yes,” then this article is right for you! Let’s be honest: to start selling on Amazon is one thing, actually operating a business on this marketplace is completely another! Selling on Amazon is indeed very interesting but the acid test will come when you actually get the hang of things!
So, if you don’t want to have problems with Amazon and want to save your account from the punishing system on this platform, you need to learn the basic Amazon policies. For this, you should first of all, focus your attention on Amazon Seller Code of Conduct.
What Seller Code of Conduct Tells You
1. You Can’t Have a Second Amazon Account
Amazon Seller Code of Conduct is like the constitution of Amazon! It regulates the main aspects of selling on Amazon and gives an opportunity to other policies to manage particular factors in a more specific and narrow way!
According to the code of conduct, “you may only maintain one Seller Central account for each region in which you sell.” Even though this regulation seems quite strict and unfair, there’s still an exception that Amazon allows you to use, more specifically, if “you have a legitimate business need to open a second account and all of your accounts are in good standing,” you can have a second account! If you want to better understand how you can work this out, look at the examples that Amazon provides as a legitimate reason to open up a second Amazon account:
- You own multiple brands and maintain separate businesses for each
- You manufacture products for two distinct and separate companies
- You are recruited for an Amazon program that requires separate accounts
2. You Will Get Punished
In case you didn’t know, Amazon has a certain “punishment system,” which is implemented only when sellers do something against Amazon policies. In this case, if you open a second account for your store, you will have your account deactivated.
If you want to avoid unnecessary problems and don’t want to get headaches after trying to reactivate Amazon seller account suspensions, make sure you do everything by Amazon’s book!
What Seller Code of Conduct Won’t Tell You
Amazon Seller Code of Conduct won’t tell you one thing:
If you have one account, legitimately operate it, do everything by the book and use public Wi-Fi, you will be considered as the owner of more than one account! Unfair? Well, it isn’t!
Amazon has a very strong verifying system which keeps an eye on sellers and detects violations in the blink of an eye. This system focuses on not only the personal information of the seller, but also on the Wi-Fi they use, IP address they are working under and all that stuff! It is also completely AI-based.
So, chances are very high that when you are working under public Wi-Fi, another Amazon seller may be using it as well! If a similar situation happens, Amazon will automatically think that you opened both of your accounts under the same public Wi-Fi and that you are simultaneously operating them, which as you already understood, is prohibited!
Well.. there’s one more thing that you should know… Amazon pays attention not only to Wi-Fi you’re using, but also to the IP address you are working under! If you don’t know what an IP address is, let’s go through that too:
According to Kaspersky.com, “an IP address is a unique address that identifies a device on the internet or a local network. IP stands for “Internet Protocol,” which is the set of rules governing the format of data sent via the internet or local network.”
This means that if you and your sister both have Amazon seller accounts and operate them from the same house, Amazon will consider one of you guys the owner of those two stores, and guess what? Deactivate them! So, if you ever find your Amazon account suspended, make sure you never worked at a place where other Amazon sellers work. Otherwise, you will create a perfect disaster!
Selling on Amazon is extremely difficult, you have to accept that! It’s not only sourcing products and selling stuff: it’s also being on good terms with the platform, following its policies, respecting the marketplace and its buyers. Don’t worry, you’ll get that down to a fine art once you start diving in deeper, exploring the avenues and getting more and more information.
Good luck with that, and good luck with your selling career!