The demand for video content in the modern digital age has undoubtedly grown beyond bounds. This has led to numerous video-based platforms springing up, catering to a diverse audience base that prefers video first. Did you know that over 55% of people watch online videos daily? The growing consumption of video content has led brands to alter their marketing strategies to accommodate video marketing for the targeted audience.
Everyone’s trying to make the most of their video marketing strategy, as videos are more popular and performance-driven. They naturally have a better engagement rate since users are more inclined towards graphic and motion content than plain text. However, creating a simple video won’t get you too far—there’s always growing competition in the market. You must leverage the best video editing tools, online video editors, and software to create compelling and catchy content that drives engagement and keeps the audience hooked.
The role of video editing tools
At one time, you needed a team of experts to create professional video content from scratch. However, with technology becoming more affordable and smartphones even smarter, today, you can simply record a good video on your smartphone and enhance its quality using an innovative online video maker. Video editing tools include special software that lets you transform your raw video content into an attention-grabbing and engaging story. Different video editing tools offer different types of features and ways of working.
How to choose the best video editing software?
Let’s delve deeper into how you can easily choose the right video editing software for your video creation journey.
This is probably one of the most significant factors influencing your purchase decision while choosing the right video editor: your budget. It’s always a good idea to assess how much you want to spend on your video editing requirements. This requires evaluation of the budget of your project, the nature of editing you need, affordability, etc. There are various types of video editing tools available in the market. They can broadly be categorized as basic, advanced, semi-pro, and professional versions. Based on your skill level, you can assess the features offered under these plans and find the one that is a close match for your budget.
- User Interface
The user interface (UI) of any software defines how it appears to the users in general. It can be explained as a space where humans and machines interact. A good UI will make the software easy to use for ordinary users. It will offer them tremendous ease of navigation and searching, letting them properly leverage the software’s various functions. Modern video editing tools, especially online video editors, offer users a diverse range of features that makes them easy to use.
Do note that the interface for any new video editing tool might look foreign to you at first glance. As you keep using it, it becomes easier to edit your content.
- Input formats
Check for the input formats supported by your video editing software. All reliable video editing software is compatible with a diverse range of video file formats. The format for the recorded video files might differ depending on the recording device and other sources. Check for the video file formats you primarily use and use a video editing tool that supports those input formats.
The most crucial factor while choosing a video editor should be its ability to edit video content per your liking. It is essential to check for the video editor’s USPs, including its diverse range of features. Apart from the video editing features, you must check other factors like the editing tracks, transitions, special effects, filters, etc. Transitions—cross-fade, dissolve, fade to black, no transition, etc.—are extremely important for video editing. A majority of video editing tools offer numerous transition effects to deliver quality output. Special effects and other elements help add a new dimension to a regular video but use them as required.
- Audio control
Audios are an important component of any video file and can change the context of the video. Having the right audio clip can be a game-changer for your video marketing. Videos help invoke emotions from the audience. Using the right audio track simply complements your efforts. Often, marketers try to target impulse buyers online. But without the right audio track, they won’t be able to strike the right chord and bring out the impulsive purchase decision from their potential customers.
- File output distribution
In the contemporary video industry, there is a wide range of output file formats due to the wide range of video-enabled devices available. Earlier, there were only two popular output file-formats—the DVD and compressed files for computer playback. You must have a clear picture in mind about the type of output file you need regularly. Choose reliable software that can help you produce the desired file outputs.
- Software stability
Last but not least, the stability of the software becomes crucial in the long run. Suppose you’re working on an important video file that needs to be edited quickly, but your software crashes mid-way. It becomes a big challenge because you’ll have to wait until it gets resolved. More importantly, your progress may not have been saved.
Stable software can help you deliver good videos consistently and not lose your hard work. It is also more reliable and a good fit for quick turnaround projects. Check for the minimum system requirements while running a particular software to ensure it is compatible with your system. Most online video editing tools are highly stable and compatible with several devices. Your editing progress also gets saved on cloud storage that helps you obtain the last-saved version of the file in case of a breakdown.
These were some of the common factors that are important when choosing a suitable video editing software today. Consider these 7 factors before zeroing in on a video editing software of your liking. The one pitfall of video software is that they work only on the particular device they’ve been installed in. In contrast, online video editors run on your web browser and offer cloud storage, letting you easily share the file on leading social media platforms without complications. They’re also handier, as you can access them anywhere, anytime, on any device.