Creating a personal portfolio is the best way of attracting potential customers. If you don’t have a portfolio for your brand then you are missing out on a number of good opportunities. With a personal portfolio, the chances of getting more visibility on the web increases, which means that you grow professionally.
The Need for a Personal Portfolio
In order to improve your work credibility, promoting it is necessary. Your personal portfolio will display all your personal details, your work samples, your past completed projects, and such important aspects. Basically, it will show your clients why they should use your services and what advantages they will gain if they work with you.
The amazing thing is that though a portfolio is of utmost importance, you don’t really need a professional graphic designer to create it. So, whether you are a freelancer or a businessman, you can easily create a striking portfolio yourself. If you are not sure how to start, you are in the right place. This content-piece will guide you through the process –
Select a design for your personal portfolio
One key point you must consider while selecting a design is simplicity and minimalism. Your portfolio should be clear and concise. You can find countless pre-made templates on the internet. Some are free, though you may also need to check out the premium ones.
Your portfolio must be such that it goes with your business and work skills. It should successfully represent you to your targeted clients.
Include all your professional information
After choosing a specific design, it is time to put up your professional information on your portfolio. When your clients know about you and your background, they are more likely in forming ties with you. Also, based on your skills and abilities, you will be able to get specific clients and eventually, expand your customer base.
Let your stories attract clients
Showcasing your stories in your personal portfolio is a candid way of drawing attention. Your future success is ruled by your past work. While including the stories check if it belongs to the category of ‘my best works’, and whether the project was successful. Remember that you are actually designing your success journey and your clients must get an idea about how you actually work.
Study beforehand what exactly the audience wants to know and then target them with appropriate information. Remember that it’s your personal portfolio. So, it must reflect your personality as well.
Convert your portfolio into PDF format
It is generally a good practice to convert important things such as portfolios into PDFs. This will ensure the security of your content. Moreover, when electronic documents are shared over the web, they can get really messy. The PDF file format ensures the content remains in the same format, you want it to deliver no matter how it is shared via emails or any other way. Softwares like ViewPDF are making the process of converting files into Pdf very easy and fast for professionals all over the world.
Feature your key skills
What are the key qualities a prospective client will look for while finalizing the deal? Someone who is experienced, punctual, professional and most importantly, adept at multitasking. Sure, you have these skills, but if you don’t mention them how will the client know about them!
By highlighting such skills in your portfolio, you will be able to attract more clients. Whether you have learned something from an online tutorial or you did a certification program, every job-related aspect in you is a skill that must be mentioned specifically.
Attach work samples
Nowadays, businessmen have become smarter and they don’t just believe all your impressive details. If you attach your work samples in your portfolio, you can win their trust. The samples can be attached as text, audio, videos or PDFs. Another way to highlight your work is to design case studies.
Make yourself easily approachable
Make sure you include your contact details. If your clients can’t easily approach you, they will move to someone else. Along with your phone numbers, including your emails and social media links. This will show your clients that you are available for new projects.
Adopt a simple navigation style for your portfolio. Complicated and flashy navigation techniques tend to divert the client’s attention from your content. A streamlined structure with simple menu items and combined pages will let your client browse from page to page with ease.
A client’s testimonial is the feedback they give you after they use your services. This will be more reliable information for your new approaching clients. If you don’t have testimonials, reach out to your clients and pull out a favour.
With the above-mentioned tips, you can easily design an attractive portfolio. This will indeed give a boost to your business.