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E-Commerce Growth In India Presents Logistics Challenges: Choose The Right Courier Service For Your Needs

Do you know how the courier service works? Wefast courier service is one of them. What are the challenges it faces? The Internet has grown exponentially globally and has now become part of our daily lives. It acts as a fundamental player capable of involving everyone, companies, and consumers.

E-Commerce Growth In India Presents Logistics Challenges


It is since it has granted the possibility to make purchases directly and comfortably from home. Above all, since it is interacting with all the mobile devices that the digital market makes available.

E-commerce sales will reach $ 4.058 billion in 2020, covering 14.6% of total spending in the year.

E-commerce is a constantly growing phenomenon. It is no longer just an opportunity. It is becoming an inevitable choice to remain competitive in international markets.

The companies had to review strategies and business models, offerings, ways of interacting, and communicating. Is e-commerce the future?

The online sales market in India is still small but growing exponentially. And the opportunities it can provide to global online retailers in the future appear incredibly relevant.

Understanding the E-commerce growth in India

Due to the cultural distance and the low purchasing power of its consumers, India has never been an “easy market” for international operators, especially for those in the retail sector.

However, for some years now, thanks to the development of e-commerce. The market with enormous dimensions and potential appears increasingly within reach of all those online retailers who look to it as an outlet for their products or services.

Factors affecting the E-commerce growth in India

Availability of Internet Services

This impetuous “ride” is thereby several factors, including the higher penetration of the Internet (made possible by the expansion of 4G broadband coverage) and the use of smartphones. More generally, the Indian government is investing heavily in new technologies. It is so that the digital economy could reach a value of 1000 billion dollars in 2022. The digital transformation underway in the country will bring to 829 million in 2021 the number of Internet users who are currently just over 560 million.


Furthermore, thanks to the latest innovations. Different digital payment methods are now available, including credit/debit cards, prepaid, and e-wallet. Paytm, for example, has launched its bank – Paytm Payment Bank. It is the first Indian bank not to charge costs on transactions online and to provide virtual debit cards for free and without any minimum balance. It is in the future will be increasingly used and suppress payment on delivery.

On the other hand, the other innovation that is revolutionizing e-commerce in India is cost optimization through warehouse management and logistics, which are currently quite expensive and inefficient.

Interest in Foreign Products

The interest in international brands and different quality products is also growing more influential among Indian e-shoppers. In the face of an internal e-commerce market worth 31 billion dollars, Indians have purchased online from remote sites, something like 8.7 billion dollars in 2016, marking a growth of 6.7% compared to 2015.

The primary motivation lies in the emergence of an increasingly full-bodied middle class that enjoys a higher spending capacity than in the past.

Some other Essential Factors

The travel sector (hotels, transport tickets, vacation packages) has won the largest share of the Indian electronic market. But, different segments of the market are also growing faster and faster. The most popular products are consumer electronics, fashion, and footwear, home and kitchen items, jewelry, beauty products, health products, watches, perfumes, children’s issues.

The main market places in India include Flipkart, Myntra, Jabong, Amazon, Snapdeal, eBay, PayTM, Shopclues, Pepperfry, Zomato, BigBasket, Alibaba.

However, the Indian government has decided to limit the overwhelming power of the international giants of online sales. It is with a series of rules with a robust protectionist flavor that mainly affects the activities of groups such as Amazon and Walmart. The new laws, which came into force, prohibit foreign companies that manage e-commerce sites from having in the catalog goods sold by companies in which they hold shareholdings.

 At the same time, online groups will no longer be able to sell goods held in India by their local subsidiaries. But, they will be obliged to keep them in warehouses of Indian groups. The rules also establish a ban on exclusive sales on e-commerce platforms and restrictions on discounts and refunds.

With these new regulations, the Indian government has accepted the complaints of small Indian retailers and traders convinced of unfair competition by Amazon & co. Not just this, the rapid growth of E-commerce in India is also in the challenge with the logistics demand.

Despite everything, online sales remain the most suitable and fastest answer for all small and medium-sized companies that look hopefully to the Indian market.

The Logistics Challenge That Is E-Commerce Faces

Apart from this rapid growth that is present in the Indian market, the logistic challenge is a primary issue. Many of the customers in India face a bigger problem with the delivery service that they get.

In today’s advancement, the delay in delivery is not acceptable. Therefore, it is essential to switch to a better courier service other than that is working.

In this manner, there will be one-day deliveries to the customers boosting the growth of the E-commerce sector in India by many folds. Therefore, it is primary that people should opt for a service that has innovation in the logistics sector as well.

The time is yet to come here in India, where drones can be in use for the delivery service. Moreover, single-day delivery is however, a dream in many parts of India. Therefore, these are the challenges that Indian e-commerce is facing.

One has to check all the qualities that the services provide to its customers altogether.


The online sales market in India is still small but growing exponentially. And the opportunities it can provide to global online retailers in the future appear incredibly relevant.

But, the rapid boom in E-commerce is also responsible for the logistics lack that is present in the Indian market. Hence, you must consider all the essential elements before choosing your courier service.

John Paul
John Paul
John is a full-time blogger and loves to write on gadgets, search engine trends, web designing & development, social media, new technologies, and entrepreneurship. You may connect with him on Facebook, Twittter and LinkedIn.


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