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Do You Really Need an SEO Consultant?

Many businesses have employed SEO companies to reach wider audiences via digital marketing. In fact, according to Forbes, corporations have spent billions in SEO optimization alone.

Yet, hiring an SEO consultant or firm is still a hard decision to make. It may help your business or hold it back. The best ones will help you make better business decisions based on actionable insights and have years of experience at their disposal, while the bad ones will offer you shady practices or magic formulas.

Need an SEO Consultant

Good SEO will help give you great results, namely:

  • More webpages ranked
  • An increased online presence
  • Improved website experience

But, should you really spend on the services of an SEO agency or consultant?

Maybe you’re hesitant to do so because you’re sure that you can do it yourself. However, you should know that managing your own SEO campaign takes a lot of work and dedication to make it successful.

If your company is sitting on DIY versus outsourcing one, here are some tips to help you decide on whether or not you should invest in the services of an SEO consultant.


You should consider bringing in an SEO agency if…

You have an SEO-friendly product.

As any business today requires an online presence, investing in an SEO company is a must, even if you’re a small business owner. For example, if you are a dentist currently handling a dental company in Atlanta, you should consider hiring a local SEO consultant who is an expert on your niche. SEO will help drive the necessary traffic to your website and is guaranteed to drive some sales into your business.

You want to redesign your website or launch a new one.

Maximizing traffic to your website is part of an SEO company’s job. Their primary goal is, of course, to increase your visibility in search results related to your business or product.

To accomplish this, they first assess whether your website is optimized or not. After evaluating your website, these experts will provide you with information regarding issues that need to be addressed—from page load times, user experience, and site structure. If you want to launch a new site, an SEO company will help you identify better keywords and URLs to map your content.

You don’t have the right tools for an effective campaign.

Some things you need to keep in mind regarding SEO:

  • Not all DIY SEO is good SEO. Some of these tactics may hurt your website’s rank or get you penalized.
  • Search engines roll out algorithm updates that can sweep your site’s presence.

These are important factors to consider when hiring SEO experts since Google Analytics doesn’t have advanced features (the pros have all these premium SEO software).  On top of that, certified SEO experts know how to avoid pitfalls of DIY SEO and understand how to keep updated with any changes in Google’s algorithm.


After outlining all the reasons, you may start to think that SEO requires a lot of work. You’re not wrong. Proper SEO requires a lot of time and effort to work effectively. If you’re serious about driving traffic and increasing your website’s engagement, you should think about hiring an SEO company to do the work for you.  Choose someone who will give you real results and a clear strategy—from ranking high on SERPs and generating leads for added sales.

Remember, SEO is a long-term investment. It takes 4 to 6 months to get you real results. This is why you should avoid so-called SEO experts offering shady and instant formulas.


SEO is essential in today’s business, especially if it focuses on your business niche. If you happen to have a dental website that is in current need of traffic, it’s proven to be more efficient to contact specialist on the field like RankingGenieMedia Dental SEO now to get an effective SEO campaign.

After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, LinkedIn now.


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