Designing a website is not just about simplicity and technicalities. It includes a cohesive mix of these two elements to create a balanced and functional layout that your users need. To measure how well your site performs on these two components, you can ask yourself a few questions, such as:
- How much time do your users take to reach your business offers and discounts?
- Is your site easy to navigate from one section to another?
- How simple or complex is your pricing structure?
If you end up saying no to these and other such useful questions, it means you need to work on the design and optimization of your website, regardless of its area of specialization. And remember that whatever approach you take has to be inclusive. You cannot afford to focus on content and ignore design. It should incorporate a user-friendly design that matches with the theme of your content. When visitors land on your web pages, they should know what your product or service is all about, why you offer them, and who can benefit from them. At the same time, it should also address the real concerns of the audience.
For ensuring all this and more, you can implement a few things from your end. Let’s delve into them right away.
Plan your website
Design professionals in Brooklyn sat that successful website design depends on its planning. Whether your site is catering to its visitors is easy to determine if you look at its conversion rate. If they become your customers, you know it is doing well. And for this, you have to ensure the accurate positioning of your pages that they are most likely to visit, the content that will be attractive to them, and the offers that can earn conversions. If you are aware of these elements, you can create a design that converts leads into sales.
Certain elements, such as heavy animations, content, and images, can detract your visitors from messages and values you want to convey through your website. And since only eight seconds is the time within which you have to grab their attention, you need to get rid of them and include concise content, headings, and paragraphs that might work. Once you implement changes, review them so that there are no unnecessary items. If your design is powerful and to-the-point, your website can generate sales beyond your expectations. For help, you can reach out to a qualified and experienced Brooklyn web design company Vigor Seorchers.
A well-established website design and development company in Brooklyn understands the importance of search engine optimization. Hence, it integrates only those features and functionalities that can prove beneficial for your business in terms of its rankings, user-friendliness, and responsiveness.
Include the call to actions
Communicating precisely to your visitors what they need to do when they land on a page on your website is essential. You have to give them some hints, for which call-to-action buttons can come in handy. These design elements can help your users instantly find out what action they can take right away. If done right, it diminishes the chances of confusion and increases their reliability on you for directions. They can search for their desired products or services hassle-free on your platform if you address their concerns appropriately.
Go for the best images
Photos and pictures don’t just serve an aesthetic purpose or enhance the overall presentation of your website content. They can be equally useful in a buyer’s journey when implemented intelligently. For instance, if you want to help visitors connect with your brand realistically, then use real images that define you and your message. Usually, some businesses choose stock images believing that these will increase the aesthetic value of their website and impress visitors. But these can prove to be harmful to you for so many reasons. Firstly, these can affect the website loading time. Secondly, these can divert users’ focus from the real work for which they visited your site.
So, it’s a good idea to put up a meaningful picture that contributes to your ultimate business objective and is not just a piece of decoration.
Make your page scrollable
One of the best ways to help your website register in the mind of your users is to encourage them to scroll through it. Create a long homepage with three to five categories relevant for both old and new users. Just ensure it gives them a comfortable vibe. For effectiveness, you can throw in elements like about us, our story, intro video, product/ service, testimonials, and value proposition. There are other options too. You need to shortlist them based on the requirements of your brand and its goal.
Go for a landing page
The concept of a landing page may seem confusing. But it is a fantastic marketing tool where visitors reach after opening a link embedded in an advertisement. A landing page can boost conversions by encouraging people to take a specific action, such as newsletter subscription or purchasing an item or service. To use it the best way, you need to make sure that your landing page contains correct headings, subheadings, call-to-action, photos, and information.
Ensure your site is mobile-friendly
80% of users use mobile phones for accessing the internet. To tap into this pool, you have to customize your website well by considering a few critical factors, such as why they will browse your site on the phone, what they will want from your platform, and how your website can take care of their needs. Optimizing your site for mobile devices is also necessary for search engine rankings.
Test your web pages
Tracking a buyer’s journey is compulsory if you want to gauge the performance of your website. It can elicit pages that need content or other improvements, such as a change in headings, outdated piece of information, and so on.
It explains designing and building a website is not an easy job. Only trusted web development companies in Brooklyn or elsewhere can handle this task well. For maximum benefit, choose an agency that is ready to build things for you from scratch when required and listens to your input with full attention.