It is a known fact that online marketing is a challenging arena, which demands a high expertise and insight to survive. All entrepreneurs owning a website are facing this challenge. Those who succeed in it with the right approach now reap the best results through it.
On the other hand, there are many others who fail to gain desirable results even after putting in tons of effort into online and social media marketing. If you struggle with it in the same way as many such entrepreneurs, there are a few things you should know to attain your goals.
Hearing from the expert
When it comes to SEO, it is a fast-changing arena and gaining expertise in every aspect of it is a challenging task. Keeping your eyes open and tracking even the minute changes are very important if you want to survive. Here, we will have a brief Q&A session conducted with the SEO experts at SEO Advise about the changing trends and strategies in SEO.
How to get into SEO as a beginner? Why should one focus on digital marketing?
The first step into SEO is never difficult. With a brand and website in hand, one should identify the potential of online marketing and SEO to explore this opportunity for growth. You should know that more than 50% of the consumers now either purchase or make their purchasing decisions online, and the numbers are steadily increasing. So, businesses with an eye on future should never stay away from it for long. Here lies the importance of providers like SEO Advise and the ideal advice is ‘the sooner, the better’.
It is said that one of the biggest challenges for the online marketers is to increase traffic to their site. What is the best advice to them?
Each niche is different, and it is not possible to offer a one-stop solution to all. Moreover, the tactics are also changing every now and then. However, three of the major digital marketing strategies, which have worked consistently include:
- Paid media such as Google AdWords and Facebook ads.
- Building a list
- Optimization of your website and pages for search engines.
Is SEO important for new entrepreneurs?
Of course, it is important! In fact, entrepreneurs have more room to work on SEO with long‑term goals in mind. To start with, they should do a few key things like optimizing the website with appropriate SEO title tags and Meta descriptions.
What is the single-most crucial SEO tip for someone who wants to start a business?
Never underestimate the value of brand search. Build on it is the accumulation of all sweat, blood, and tears you put into the business.
How can an entrepreneur identify whether or not there is a need to outsource digital marketing?
A new business may not need a full-time SEO person. Instead they can search for an affordable service provider who is a jack of all trades with expertise in SEO, paid ads, social media, content creation, mail marketing, analytics, lead generation etc.
If you are an entrepreneur struggling to build your business, it is right time to use local search engine marketing in a perfect manner to grow a viable and loyal online audience.
Selina Jenkins is a renowned and experienced IT expert in the field of using different social media platforms for marketing. She has been involved with SEO services Chicago and is therefore better placed to advice on matters marketing on any online platform.