With the new Instagram’s algorithm, growing the following count and increasing Instagram engagement can be a hard nut to crack. In the sea of millions of people including celebrities and influencers, standing out from the crowd is not an easy task. But we have gathered some tactics that should help the marketers to create engaging content that benefits larger business goals. Here are proven methods to get Instagram followers.
INTERACT WITH YOUR ACCOUNT AS A FOLLOWER WOULD
If you want to boost your post engagement, then give a reason to your fans to engage with your content. The best way to do this is to interact with them and reply to all their comments. Take some time out daily and like their comments and reply to them as well.
FIND A UNIQUE BRAND VOICE:
If you want to get good results, try to understand some psychological principles because the world of social media is based on these principles. The first principle is related to fear emotion i.e., fear of missing out that urges users to see the latest updates. People are more interested in discovering new updates and news instead of more content.
Some leading brands on Instagram have developed a good brand voice by successful Instagram marketing strategy. For example, Slack, they worked harder to create compelling content and capture the attention of people. You can also do the same by creating a unique brand voice.
GIVE AWAY SWAG TO BOOST REACH:
The more you get post reach, the more you get followers. To grow followers and boost brand reach, giving away swag is the best way. Some famous brands give away to their loyal customers. People love to share it on Instagram that can garner a number of likes and comments.
You can share this content on your page too. It is a great way to build a strong relationship with your loyal followers, customers, and potential followers by providing swag.
EXPERIMENT WITH LIVE VIDEO
Instagram stories let you share your best moments of the day through live video. However, it allows you to post up to 60 seconds of video, but you can leverage this content medium because people see stories more than feeds. Also, Instagram sends the notification to your followers when you go live to encourage them to tune in. So, give it a try to improve visibility, engagement and get more followers.
HIRE A SKILLED SOCIAL MEDIA MANAGER
Instagram marketing requires creativity, time, effort, and skills. So, try to hire a social media manager who knows how to get more followers on Instagram and how to increase post engagement.
Use his/her fullest potential and ensure that your post should be creative, unique, and interesting. Set your business goals and ask your social media manager to create a growth strategy that matches your company’s objectives.
Hashtags are one of the proven ways to get followers on Instagram. It also allows you to increase the social reach and post sharing. If you are promoting your business, use the right hashtag that can help you to grow the audience on Instagram. For newbies, use that hashtag which are not too much populated for example one of the most popular hashtag #love has over 184 million photographs associated with it according to reports.
Just find the right hashtag and try to highlight your post in millions of photos of videos. However, it seems not easy, but I try to work hard and follow these tips. The need to find hashtags of those who are in your target audience list. If you will successfully connect with the relevant person, then the user will follow you in return.
Make Your Instagram Followers Happy
Your followers are like your customers when you make them happy you will see the payoff in the following growth. Your content, videos, and contests etc. are some tips to give your Instagram followers a yummy treat and make them happy. All you need to be the focus, robotic, needy.
You need to get more eyes on content when it comes to building an audience on your Instagram account. As a marketer, an Instagram account with a massive following can be a very influential marketing driver for your business.
Keep Content Consistent
If someone followed you in the first place, then give them some reason to realize you are the best on Instagram. The best thing you can do for your followers is to keep content consistent.
Don’t give them a single chance to make them forget they followed you. There are almost 200 million active users daily on Instagram, try to publish three posts throughout the whole day.
The above tips on how to get Instagram followers are useless if you are unable to engage your followers and don’t have time to interact with them. Your underlying goal should always convert the followers into customers. We hope our tips will greatly help you to increase your Instagram followers and engagement rate. Add your thoughts below!