Digital marketing is the term that uses the internet, social media, mobile devices, laptops or tablets, search engines and other mechanisms to reach customers. In this tech-savvy era, digital platforms are booming day by day into marketing plans and everyone’s life; digital companies are becoming more efficient and ubiquitous. With technology innovation, digital marketing plays an esteemed role in consumers behaviour. Nowadays, every company invests in marketing as we know, each company has some specific goals to reach customers and increase its growth.
Those who have a small business, little resources and less capitalization cannot afford traditional marketing methods because of the high cost. So digital marketing provides them with better resources and channels that deliver exceptional results.
Here Are Three Proven Digital Marketing Strategies to Increase Brand Awareness:-
1. Web SEO
Website SEO is one the most elemental Digital Marketing techniques. Google’s search algorithm has evolved over the years. What worked before may only push your website rank down further. Anything that makes a user stay on your website for a long time, clamps down the bounce rate and answers the questions is what Google considers ranking at the top.
If we have to close in on a bunch of factors that hold the maximum weightage in improving the website rank in most cases, they are: –
- Good quality, valuable content
- Mobile-friendly website
- Improved user experience (UX)
- Safe and Secure website
- Clearly defined Site Architecture
- Optimized page speed
- Optimized Title tags and useful page descriptions
- Schema markup
But you know what, getting your website up on the 1st search engine page is a job half incomplete. Hire a reliable Digital Marketing Company in India, they look at the bigger picture and assimilate SEO efforts into your business’s bottom line to generate high-quality sales leads.
2. Visual Content Strategy
All-text sans visuals no longer work. While we emphasize smart digital marketing technologies, the visual content is going nowhere. It is here to stay and continue to influence consumer perception like always.
Keep your visual content clean, crisp, and compelling for your audience to notice. Our mind registers visual content faster than long text and has a good recalling value.
So, you ought to have images, infographics, videos, and other eye-catching graphics to get noticed. No wonder we have witnessed the exponential growth of Facebook, YouTube, Instagram, Pinterest, and many other social media platforms.
There has been a systemic shift in the way marketers have broadened their horizons to make audio/visual content integral to their digital marketing strategies.
Just imagine, with nearly one billion hours of YouTube videos consumed daily, you can’t afford to miss the bandwagon. Live videos are grabbing more eyeballs, not just on YouTube but also on Facebook and Instagram.
Live videos create a sense of urgency. Studies suggest a growing number of people do not want to miss out on that. That’s the kind of frenzy live videos create. A live interaction creates more user engagement than watching a pre-recorded video.
Learning and investing in visual content can be extremely rewarding and chalk down a glorious trajectory for you to win and retain customers for a long time.
3. Social Media Influencers
Gone are the days when you had to chase celebrities and A-listers to endorse your brand. Almost as if it was a matter of life or death of your brand. It is no longer the case.
Social media has given birth to many influencers that can sweep away the market wave with their droves of followers. Big brands hire these new social media celebrities who wield the power to persuade and engage customers like anyone else.
While you have Kylie Jenner, who mints over $1 million per sponsored Instagram post, some controversial faces, such as Swedish web-based comedian PewDiePie, sit on the top of 105 million YouTube subscribers and have pocketed somewhere between $30-50 million in 2020.
A lot is riding on these online celebrities that have built an empire just by influencing their huge followers’ opinion, expressed through social media posts, images, or videos.
Thanks to the pervasiveness of social media sites, we see personal brands emerging out that can make or break brands. They are high in demand, but big and bold risks are taken if stakes are high.
Let’s Wind Up
Brand awareness is crucial for each business growth. However, digital marketing is transforming how businesses function, and catching up with every minute change is a hard call to make. If up for the long haul, keep abreast of the latest digital marketing trends and technologies to stay one step ahead of the competitors.
Always remember, the sooner you adapt to the changes, the better are the chances for you to surge ahead. If you’re looking to rebrand your business in the digital space, approach top marketing agency for results-focused SEO Services in India.