Having the right amount of engagement on your Instagram account is key to effective branding. It reflects your online presence and gives you meaningful insights into your social interactions. With new updates from Instagram, however, keeping up with new engagement techniques may be difficult, but we’ll be showing you the top five hacks that’ll help you connect with your audience. For starters, you can get Instagram followers boost with SimplyGram services, this will help lay the foundation for your Instagram engagement by expanding your audience base.
Without comments and likes on your posts, Instagram’s algorithm considers your content irrelevant to your audience. This will cause a sink in your engagement. So, to keep your engagements up, we’ll be sharing five practical hacks you can implement.
1. Use Reels
Reels are one of Instagram’s latest and most talked-about free engagement features. And yes, they target a global audience, more than you can imagine. Many Instagram users have recorded more views, likes, and comments on their reels compared to the usual videos and image posts they use to engage their audience.
With reels, you can gain more visibility. The user interface of this feature makes it easier for your audience to scroll through as they enjoy straight-to-the-point, high-quality videos and audio. Instagram dedicated a grid specifically for this feature, but it can also be shared on your main feed with your followers too. So, viewers who find your content interesting can visit your reels grid and engage in more of them.
2. Smaller Hashtags Do the Trick
Hashtags create a community within the Instagram platform. They are used to target users with specific interests, and the algorithm uses the hashtag features to select the majority of what they see on their feed and explore page. Hashtags shape your visibility radius and increase it when necessary.
When using hashtags, make sure they’re in synch and are as few as possible. Too many hashtags can cause your uploaded content to reach a fewer audience or users who are just not interested in engaging with it. You should also use a couple of custom hashtags amongst more generic ones to boost your brand and make it authentic.
3. Geotagging Works Like Magic
Promote your page locally with geotagging. People looking for local talents, businesses, and creators they can most relate to, use this function. This will give your page the engagement and conversion boost you need.
With geotagging, you increase the visibility of your page and stand a better chance of collaborating with local brands or international ones looking to expand their reach.
4. Thoughtful Captions
Beyond the attention your visual content brings to your page, you need a caption that sells your brand. Captions help give more details about your content type and help viewers understand them better.
To improve the readability of your captions, use as many white spaces as possible, keep them short, and add enough emojis to make them fun and appealing.
5. Explore Instagram Stories
Some users prefer scrolling through Instagram stories over Feeds and Explore pages. To keep this set of users engaged, keep your Instastory busy. Instastories only last for 24 hours, but they can give your page additional visibility.
You can also promote the previous image and video posts, reels, and other creative content on your instastory, just in case it didn’t get the required visibility on feeds and reels. The interactive features of instastories (polls, quizzes, and questions) also make engaging your audience easier.
You can only achieve your desired results with consistency and multi-tasking. These hacks will help you reach your target audience at different times, depending on their availability and mode of use. So, be sure to use these hacks frequently and efficiently.