Every day, two million posts are published on social media networks. With so much information swarming the Internet, it’s important that you do something to make sure you and your brand stand out. One way to do so is through visual content. According to scientists and marketers, vision trumps all senses. Posts that include images or videos produce 650 percent higher engagement than text-only posts, are 40 times more likely to be shared and are ingrained in consumer’s minds at a higher rate than written content. This is why Instagram, Pinterest, YouTube, and Tumblr are the fastest growing social media platforms.
There are paid options to boost your social presence such as choosing to buy Instagram followers, using incentivized posts on Facebook or promoting your tweets on Twitter. These are valuable in building your initial base to work from and growing your influence online. Visual content is what people engage with above all else however, and these apps will help your visuals stand out for the right reasons.
Canva – the Free App for Stunning Visuals
30 percent of marketers create their own visuals. So, to get ahead of the competition, it’s important that you use a program like Canva to generate eye-catching images. Canva is a free design tool that allows marketers to create any type of visual content such as pictures, images, fonts, banners, and blog graphics. The app includes templates that you can use to create the perfect images for your company or a personalization tool that allows you to come up with your own. When you finish your creation, you can then directly upload it to Instagram, Facebook, or Twitter.
Storyheap – the App to Track Visual Content Performance
Instagram, Facebook, and SnapChat stories have become the new face of marketing. Over 50 percent of businesses now use these stories and statistics show that top influencers post on their stories twice as much as the average user. However, it can be hard to analyze the performance of these stories. Storyheap provides the solution. This app allows users to upload, schedule, and analyze stories instantly. Marketers can gain insight into how their story is performing through metrics like open rates, views, and engagement. These analytics can then be used to determine what visual content is working and what isn’t so that you can improve your social influence and engage your followers.
Animoto – the App to Create Engaging Videos
If you’re not a videographer, Animoto is a simplified video editing app that allows you to create amazing video content. The app has a lot of photo and video-editing tools that are easy to use and follow a step-by-step process. Marketers add photos or videos from their camera roll, select an editing style theme, choose a soundtrack, and add captions. Animoto also edits your video automatically and creates minor changes to help the design. Once it’s done, you can instantly share the content through your social media channels.
Yotpo – The App to Showcase Consumer Images
Consumers are more likely to purchase products that they know have been tested by other like-minded individuals or companies. Therefore, you can sell more by showcasing images and reviews made by social influencers. Yotpo uses a Social Curation feature that collects posts related to a brand and helps companies contact users for permission to use these images in advertising. It also includes a Shop Now tool that allows consumers to buy products seen in their feed.
Visual content is dominating the social marketing business. These apps can help you and your brand stand out amongst the competition in an easy yet unique way.