Instagram is a popular social media outlet where people can post images or short videos. Even though Facebook owns Instagram, the platforms are quite different from one another. Facebook centers primarily around text-based content while Instagram is dedicated solely to visual content like photos and videos. Instagram’s popularity is understandable when you consider that just about every smartphone that is sold today comes with a high-quality camera.
Setting up an account on the platform provides an unparalleled opportunity to connect with new users. These tips will improve your chances of success, and help you gain followers say experts from auto ig likes – learn more about it below.
Transition From A Personal Profile To A Business Profile
Having a business profile on Instagram will provide you with access to a lot more information about your followers. Before you can convert your account, however, you first need to set up a page for your business on Facebook. You can then link the page to your account. If you have a personal account, it can make your company seem unprofessional, which could drive potential customers away. It also limits your access to the range of free tracking tools that Instagram provides for business users.
Make Sure The Hashtags You Use Are Not Banned
Hashtags that contain offensive words or images are usually banned. That means that people can’t see any content that is posted under those hashtags. Always check hashtags before using them to make sure that they aren’t currently subject to a ban. Switching to a business account is only one part of the process. You also need to learn how to use your account effectively, which means avoiding banned hashtags.
Reach New Users With Instagram’s Promotional Tools
Instagram allows users to boost their posts by paying a fee, ensuring that they show up in the feeds of people who fall into specific target markets. To take advantage of this feature, create a post that advertises your products or services in a way that is as compelling and engaging as possible. After identifying your target market, you can then pay to promote that particular post to people who fall into the right demographic categories. You can do the same thing on Facebook.
Consider Using Hashtags That Aren’t Overly Popular
Some hashtags are completely saturated. For instance, the hashtag #art literally gets thousands of posts each minute of the day. That makes it easy for your content to get lost in the crowd. Opting for slightly less popular hashtags is a much smarter move. In fact, you can often get featured in the “Top” section for these types of hashtags, which can lead to a lot more exposure for your business. Companies like Daddy Couture have mastered the art of using hashtags effectively. Consider studying their content to learn how to get the best results.
Get Great Results With A Contest
If you put together a contest and do a good job of letting people know about it, you can get a lot of new followers. After coming up with a design for your contest, put together some posts promoting it. You may even want to pay to boost those posts so that you can get more engagement. Everyone loves getting things for free, which is why contests and giveaways are so effective.
Reach More People By Building Relationships With Other Users
Consider finding another user who has a lot of followers in a market that is similar to your own. Work out an arrangement with them to promote each other’s content. This will allow you both to reach more people. Following this strategy every so often can go a long way toward helping you connect with people who may not have otherwise found your content. It also is a great way to introduce your audience to content from other accounts that they might enjoy.
Consider Working With An Influencer
Chances are, your advertising budget can’t support paying an A-list celebrity to promote your products. On the other hand, you probably can afford to pay an influencer. Influencers are people who have a lot of social media followers. Hiring one of these people to promote your content can help you reach a large group of people, which can do wonders for your brand.
Instagram is one of today’s most valuable social media platforms for online marketing. Because it is an image-based platform, you need to put together content that is visually engaging. Growing your account on Instagram is really just a matter of committing to the process and following through. As long as you put in the work, you should be able to get a lot of followers while at the same time spreading the word about your brand.