In a business plan, web design has an important role to play. After all, a company’s online presence can make or break it. It’s one of the primary ways that brands can reach their target audience since consumers these days are either searching for something or scrolling through their social media news feeds.
For small businesses with a limited budget, investing in a professional website can be daunting. If you already have a functional website, you might also have second thoughts about getting a redesign. However, a good website design is vital. It has a direct impact on customer experience, lead generation, and conversion.
Here are some of the reasons why you need to include your web design when you’re making your business plan:
- Creates A Good First Impression
Your website serves as a basis for the audience’s first impression of your business. Visitors will judge your business in just a few seconds. During these first few seconds, you should strive to make a positive impact.
Web design also affects how your audience sees your brand. The impression you make on your audience can either urge them to stay on your page to learn more about your business or go to a competitor. A good web design will keep leads on your page.
If your website is out-of-date or unappealing, it gives them a negative impression of your business. As a result, visitors will not stay on your website. Your business will miss out on leads since they’ll leave your page and go to a competitor’s website.
The UX/UI design is a vital element that covers all the aspects of end-user interaction with your business, products, and services. A good UX/UI design improves usability and accessibility, and ensures convenient interaction with your website. The main focus is to find synergy between your business’s goals and the clients’ needs. Prioritize how the user feels while using your website.
The underlying goal of a great UX/UI design is to ensure that web visitors have the best virtual experience in your website. This way, they can get easy access to the information that they need and encourage them to learn more about the solutions that you can offer.
- Complements Customer Service Efforts
Your web design provides insight into how you value your audience. If your website is difficult to navigate, visitors know that you’re not putting any effort in catering to their needs.
A website serves as the customer service representative or the digital face of your business. When your website is inviting and easy to use, the audience will feel welcome. If you have an updated and modern web design, it’s equal to a friendly face greeting new visitors.
- Establishes Trust With The Audience
If your website has a poor design, don’t expect the visitors to trust it. The website might even appear shady due to the outdated appearance or content. Even something as seemingly simple and harmless as a misleading anchor text and link can give web users the perception that you aren’t being forthright with them.
The consumer will feel more comfortable checking out your business if you have a professional web design. It’s one way to build trust with your audience so that they’ll stay on your website. Once your audience spends more time on your website, there are more opportunities for your business to market to them directly so that you can get more sales or leads.
- Boosts Your Search Engine Optimization (SEO) Strategy
Several web design components have an impact on how you add content on your website. It influences how search engine spiders crawl and index your website. In case your on-page SEO isn’t right, it can be challenging to boost your business’s visibility from the start. This is why it’s crucial to make sure that your web design is SEO-friendly.
- Ensures Better Usability
A good web design allows the audience to access what they’re searching for in your website readily. As mentioned above, you want people to get the information that they need on your site easily. With a well-thought-out web design, visitors can find what they need without any hassle.
Sadly, if your site has a poor design, it results in poor user experience. Even if your website works well, a poor design can be a burden for the audience since it’s hard for them to use or find what they want. Additionally, it can put them off of your brand forever. What’s worse is that no amount of marketing may be able to convince them to give your brand a try.
- Lowers Bounce Rate
The bounce rate is the number of visitors who visit a website and leave it after checking only one page. You may have even experienced clicking on a website and having to wait for the elements to load. Unless you’re a very patient person, you’d be closing the tab after a few seconds if you didn’t find what you’re looking for and check another website.
If you have a good web design with a quick loading speed, the audience will stay longer, resulting in a lower bounce rate. When visitors stay longer on your website, they’re likely to open other pages and learn more about your business. Some may check your services or products and even make a purchase. Adding personalized edited videos can also make your audience stay longer.
- Improves Conversion Rates
A good web design allows you to direct the audience to where you want them to go. You can drive traffic to promotions, special offers, and calls to action. You can also help both new and current clients to navigate through the site easily. This approach enhances the user experience and allows you to get higher conversion rates.
Making your website mobile friendly is also another method to improve the conversion rate. Since many people nowadays do everything on their smartphones, having a mobile-friendly site will ensure that potential customers can easily purchase or sign up on your site.
With a professional and modern web design, you can make your business stand out from the competition. It should be a significant part of your business plan if you want your business to reach a wide audience, gain better conversions, a good website design is necessary.