Digital marketing is an ever-evolving industry that is changing at a rapid pace. With the introduction of new technology, a new era has started. This era is mobile marketing.
In the past few years, the usage of mobile has increased at an alarming rate. Today there are more than 5.15 billion unique mobile phone users in the world. This is the reason why mobile marketing is in trend. This is why companies are focusing on iOS and Android push notifications to reach the audience.
To help you more with this let us discuss the importance of mobile marketing in a digital world.
- Easy access: Mobile phones are one of the easiest and fastest ways to communicate with the audience. The thing is, the audience keeps their mobile phones with them most of the time. It is due to the dependency of the audience on mobile phones to carry out several tasks.
This means you can reach them anytime you want. This provides you with the ability to run a successful mobile marketing campaign anytime you want. It will increase your chances of being noticed by people. It will help you in increasing traffic on your platform.
- Social media on mobile: According to a “Datareportal” currently there are more than 4.57 billion internet users in the world. This is 59% of the total global population. Among them, there are more than 3.96 billion social media users in the world. From these 3.96 billion users, 3.91 billion are accessing various social media platforms from their mobile. On average a user spends 2 hours and 22 minutes on social media daily.
This means mobile marketing provides you easy access to this social media audience. This will help you to boost your marketing campaign in this digital world.
- Mobile push notifications: Push notifications in the form of iOS and Android push notifications are one of the easiest and effective ways to motivate users for shopping.
The ability to add rich media in the form of text, images, graphics, videos, emojis, gifs, etc makes them capable enough to motivate users to take necessary action.
Moreover, push notifications provide you an ability to use segmentation and personalization. You can take advantage of this factor by sending personalized and automated push notification on the basis of age, gender, region, etc. This will increase both traffic and sales on your platform.
- Global access: There was a time when traditional marketing was in trend. Businesses use the help of banners, pamphlets, newspapers, etc to reach the audience. The problem with these advertising techniques was their limited range.
But with digital marketing things have changed a lot. With mobile marketing, you can reach any corner of the world. It just takes seconds to reach a potential audience. This means you can easily take your business on a global level. Moreover, you don’t need to hire people as in the case of traditional marketing. A smartphone is enough to do the task.
- Easy tracking: One of the importance of mobile marketing is its ability to track user response. It is easy to have an instant look at product reviews. It also lets you know how many people have seen your ad. You can also track how many people have visited your platform, what they have searched, and how long they have stayed there.
It lets you know about your drawbacks. This will let you make the necessary modifications to make your mobile marketing campaign more effective.
- Boost search engine rankings: When it comes to increasing search engine rankings there is no match to mobile marketing. This is so because some of the top search engines like Google, Yahoo, and Bing boost search engine rankings if your mobile site is mentioned on social media platforms like Facebook, Twitter, etc.
Having your mobile site attached to Facebook means both your Facebook and site will pop up when it is searched for.
- Inexpensive marketing campaign: Suppose you got some new items in your store, you can’t spend a lot of money on advertising. Especially when your business is a small scale business.
In this case, you can take the help of mobile marketing. It provides you the option of running a marketing campaign through Push notifications, SMS, emails, etc at a very less price. Moreover, it also provides you with immediate results over other marketing techniques.
Conclusion: Within a short span of time mobile marketing has taken over the advertising market. Its results are so effective that it has become one of the top digital marketing techniques. This is the reason why it is in trend these days. This is the reason why it carries so much importance in the digital world.
Author Bio: Wonderpush is one of the top platforms that provides you both iOS and Android push notifications. You can use these push notifications to boost your marketing campaign.