Social media is a powerful tool that, when used precisely, can strengthen the name and increase the income of any business. Nowadays, if you wish to put your company, website, and brand on the Internet’s map, being knowledgeable about social media marketing is something that you must master.
Although you also have the option to hire someone else to do this for you, you can still benefit from being personally well-versed in the arts of online content promotion. For one, if you do decide to hire a third party, the chances of you getting tricked decreases.
You don’t have to put a lot of resources into learning about this. You can take any of the following courses online to up your know-how on social media marketing:
- Introduction to Social Media Strategy
If you’re looking for a course that briefly gives you all the basics of engaging your target audience and reaching your business objectives, all in an uncomplicated manner, then this is the one for you.
In just under 45 minutes, you can learn how to:
- Use an advertising plan for Facebook
- Fine-tune your online posts
- Create audio-visual content
- Pick the appropriate social media platform
You can find this introductory class, which is taught by Buffer’s digital marketing strategist Brian Peters, on the official website of Skillshare.
If you wish to know more about this course and the rest that’s to follow, you can check out course reviews online.
- What is Social?
This is the first course of six, in a series about Social Media Marketing Specialization. Created by Northwestern University and co-offered by Coursera, ‘What is Social?’ gives you practical tips on effectively implementing a social media marketing strategy.
Marketing Inc.’s CEO Randy Hlavac teaches his course, which runs for a month. If you decide to take this up, make sure that you’re available for 1-3 hours a week and can pass all graded assignments on time to get a certification after the course.
- Social Media Analytics
This is also a beginner course, but instead of getting a clear overview of the important aspects of social media marketing, you’ll focus on analytics. Offered by Quintly Academy for free, this course mainly dives into the following topics:
- How your business can benefit from social media analytics
- How to approach situation analysis
- How to find Key Performance Indicators (KPIs) that are suitable to your objectives
Among the positive reviews of this course include how it’s the best starting point for learning social media analytics, and how it’s detailed yet easy-to-understand explanations made the topic less intimidating.
- Content Marketing
Without content, there would be nothing to market online. You can learn the details of creating and promoting social media content with this free course offered by HubSpot Academy.
The whole thing is divided into twelve main topics that are each taught by a different instructor, such as content manager Lindsay Thibeault and inbound professorJorie Munroe.
The topics include:
- Understanding content marketing
- Generating ideas
- Creating a framework for content creation
- Effectively promoting content
- Creating pillar pages and topic clusters
HubSpot’s content marketing course is rated 4.6 out of 5 by over 600 reviewers.
- Social Media Monitoring
You’ve probably heard and read somewhere that you should keep tabs on what your target audience is saying online, particularly they’re reactions to the content that you produce. This course, made by Eric Schwartzman and offered by Coursera, teaches you exactly how you can do that.
Coursera’s social media monitoring course has a holistic approach to teaching as it doesn’t just teach you concepts and theories. It also imparts real-life examples, shares social media monitoring tools that you can use, and instructs you on how to tailor-fit the tricks you’ll learn to your own business.
When you enroll in this course, you’ll get the chance to learn about the following topics:
- Searches related to Google
- How to use Google Alerts and why you should use it
- Working with influencers
- Filtering keywords
- Email Marketing for E-commerce
This course is perfect for someone who has already had some training and knowledge, but would like to learn more about how to personalize, automate, and optimize email marketing.
Also offered by Skillshare, ‘Email Marketing for E-commerce’ was created by Mailchimp to teach people how to develop the basic tenets of email marketing in a more hands-on and practical manner.
By ensuring that you’re continually learning new skills, you’re keeping yourself and your business relevant to your target audience. Take the time to enroll in any or all of these social media marketing courses to update your knowledge on social media marketing and ensure that you can keep up with your competition.
