There’s a lot of buzz over internet marketing, and with good reason. With billions of people using the internet on a daily basis, it can be an undeniably effective way to reach the masses. Just because internet marketing is the wave of the future doesn’t mean you should forget about traditional marketing techniques, though.
Even in today’s high-tech world, traditional marketing techniques can still be an effective way to advertise your business. Here are a few traditional marketing techniques that are still relevant and effective today.
Every business needs a website. It becomes a hub for communicating with customers and clients, and with an online store, it can even provide your business with a source of income. The trouble is, people aren’t likely to remember how to find you online just because you tell them about your company in person.
That’s why business cards are still a relevant way to market your business.
Business cards are a great way to provide potential customers and clients with your business’s contact information, which includes your web address. There’s no excuse not to have at least a few business cards in your pocket at all times because you can get tons of business cards online at discount prices.
There is plenty of real estate online that can house your company information, but those billboards on the side of the street can have just as much, if not more, of an impact than internet billboards. The trick is to design a billboard that is memorable.
Avoid listing facts and instead create a visual story. Less is always more, and the more creative you can be with its design, the more likely it is to be remembered.
You don’t have to focus on traditional billboards. Other ways to display your company logo and info for people walking and driving by include things like banners, flags, and even graffiti, when it’s done on your own building.
You probably understand the importance of email marketing. There’s no question it can be effective when done right, but don’t forget about direct mail.
Although many companies have given up on direct mail, it continues to be an effective way to advertise your business. Like email marketing, it all depends on the quality of your campaign.
Features of successful direct mail include:
- Stuffing the envelope—people are more likely to open fat envelopes
- Using creative designs that catch people’s attention
- Incorporating useful items, like branded notepads and magnets
- Providing value with coupons and discounts
Little things can make a huge difference. For example, placing an actual stamp on the envelope can increase its chances of being opened, as can addressing the envelope by hand.
Giving Away Things for Free
There are many ways you can advertise your business for free, and many of those techniques can be found online. However, one of the best ways to advertise remains giving away your stuff for free.
That might mean handing out samples outside your store or at a tradeshow, or offering free services to those who recommend your business to others. Buy-one get-one deals are very popular, and they can be very effective, as is handing out items at concerts, events, and even during the holiday season.
Don’t forget about promotional materials! There are literally thousands of items that can be customized with your business name, contact information, and logo.
Social media has transformed the way we communicate with each other. It’s a great way to connect with customers and clients all over the country and the world, but it will never replace face-to-face contact.
Communicating with people in person is the best way to increase your chances of being remembered, and it’s the best way to make an impression. There’s a lot that can be lost in translation when you communicate online that can easily be remedied in person.
Increasing face time with customers and clients is as easy as signing up for a local event, opening a booth at a farmer’s market, or setting up a sidewalk sale.
Donating your time is a great way to market your business face-to-face! Volunteer for local agencies and events. You can meet people in person and show you care about the community at the same time.
Don’t scrap traditional marketing techniques just because you have the internet at your disposal! Give a few of the ideas on this list a try. You’ll find that traditional marketing strategies can be just as, and in some cases, more successful than online marketing.