Mobile apps have made a significant impact on our daily lives.
Consider a normal day in your life.
Now think, how many times have you used your smartphone to reach out to an app?
Exactly, we just don’t remember. Mobile apps have breezed into our daily activities like a helping hand assisting us in every possible way.
Among all the apps, Android apps are the most popular ones. Android app development is evolving with time. With new innovations, the Android app industry has grown as a whole, and now it has acquired the largest market share in the app market.
In this article, we will discuss the top Android app development trends in 2020.
Instant apps are gaining popularity due to its incredible feature of skipping the entire installation process.
Users don’t need to download Instant Apps. The Google Play Instant allows people to use an app or game without installing it first. You can play a particular game for a while and then decide if to download the game or not. This is the fastest way of experiencing an app.
Let’s take the example of Hollar.
Hollar is a shopping company and aims to be the ultimate mobile destination for thousands of products with deals starting at $1. Hollar has increased its purchase conversion by 20% using Google Play Instant.
James Ho, VP of Product Development of Hollar, commented:
“We can say with confidence that our Instant App converts 20% better than mobile web! That’s a great metric.”
Isn’t that great?
Instant Apps have facilitated the two most important aspects of marketing – increased user engagement, and a rise in conversion rate.
Skyscanner, New York Times Crossword, One Football, Red Bull TV, Realtor, and Jet are some of the companies that are enjoying high-profit curves.
On-demand apps are on the rise.
Such apps help us to complete our day-to-day tasks faster and with more comfort and convenience.
Different Kinds Of On-Demand Apps
- Food ordering and delivery
- Taxi booking service
- Healthcare solutions
- Grocery delivery
- Cleaning services
- On-demand job portals
With the majority of the workforce shifting towards freelancing, on-demand job portals help the employers to connect with the right candidates. These portals will definitely grow in the coming years.
The on-demand apps are helping customers to get instant services and that too with added conveniences. These apps are gaining popularity due to their must-have features that comfort the users.
Here’s the list of features-
- Real-time tracking of orders
- Payment facility
- Ratings and reviews
- Multiple order booking
- Canceling or rescheduling of bookings
From the above features, it is quite clear that the on-demand apps are offering the exact necessities of today’s consumers. Thus, in the coming years, there’s a huge possibility that businesses invest in such platforms to strengthen their consumer base.
Artificial Intelligence (AI)
The use of AI is drastically transforming the digital space. For any business trying to connect with the audience, it is essential to adopt this new technology as the users are already getting accustomed to using apps that have implemented AI successfully.
The best example is FaceApp which has brilliantly used AI and rose to fame overnight. It transforms your face with just one tap. With AI, the app morphs face by blending in facial details. Even it has the feature of gender-swapping, and the results are so convincing.
According to the SensorTower report, the total revenue of FaceApp in March 2020 is $1m, and the total app download count is 3m.
There are a lot more apps doing great business using AI features. Some of them are Cortana, Robin, ELSA, Socratic, and Replika.
Many companies are integrating AI features into their Android apps to provide the best user experience.
The prominent Android app development companies leverage the latest features of AI to deliver applications that can overwhelm the users.
Speech recognition, smart predictions, smart replies, face detection, image labeling – these incredible AI specialties are surely going to rule the customer service industries.
Internet of Things (IoT)
The Internet of Things (IoT) is a network connecting smart devices. This technology has been used to develop smart apps that can interact wirelessly with sensors and actuators. The sensors can be smoke detectors, motion sensors, and contact sensors. While smart locks, smart power outlets, and door controls are the actuators.
IoT technology has been a raging success with Amazon and Google introducing the ‘Echo’ devices and Google Home Voice Controller, respectively.
Integrating IoT into mobile apps is a challenging job. If you want to launch an IoT based app, make sure to hire an Android app developer with proven technical experience. With such an app, you can offer your users the best IoT solutions.
With the Android Jetpack, developers can write high-quality apps following the best practices. Jetpack is a suite of libraries, tools, and guidelines that simplifies complex tasks and relieves the developer from writing boilerplate code. The Android Jetpack components are Foundation, Architecture, Behavior, and UI. These components are sets of Android libraries.
The Jetpack is extremely useful for Android app development as it offers better testability, productivity features, backward compatibility, independent functionality, and overall accelerates the development process. The usage of Jetpack is gaining popularity as it can help developers build high-quality, robust apps by leveraging the Kotlin language features.
Today’s audience is more than happy to use mobile applications that expose them to real-world experience by merely sitting comfortably at home. 3D presentation of products, virtual trial rooms, voice bots, and several other user intractability features continue to entertain them and keep them highly connected to the apps. So, beyond a doubt, it can be said that this is the apt time for the business owners to explore the scope of the Android app trends to know how the latest technologies can buy them customer loyalty. To get a better understanding of the current trend scenarios, it is advisable to consult an Android app development agency if you are thinking about entering the app market.