Advertising can be defined as the use of visual means to advertise, introduce a product or a service to the public. Advertisers prefer to advertise in print media and on TV. In print media advertising means the display of an advertisement by a commercially established ISP or other media. Print advertising can be free-of-cost or with certain fees. Most newspapers, magazines and other printed publications allow advertisements for a specific period of time and/or limit the number that can be displayed per day.
Advertising on the Internet is advertising via the web page, banners, podcasts, web logs, blogs, email etc. It can be done both for a local business or for a national business or for a global business. Internet advertising is the most cost-effective marketing communication that uses an openly advertised, non-personal, informative message to advertise or promote a product, service or concept to the public.
Marketing advertising on the web can be categorized into two types: search engine advertising and pay-per-click advertising. Search engine advertising is where advertisers can display their ads on search engine results pages (SERPs). The targeted or potential target market can then be focused on by the advertiser. Pay per click advertising is where web sites with a high visitor count can pay to have their advertisements displayed on the Google, Yahoo or Bing search engines. This is a quick way to attract new customers to a business website.
Direct mail advertising is another inexpensive way to advertise a product or service. This can be done both online and offline. For example, direct mail pieces can be sent to homes and businesses containing the target market’s zip codes to attract new customers who are not immediately located in the target market area.
If a business has a physical location that serves a specific geographic area, advertising time and geographic areas can be tailored to suit the needs of the target audience. There are a number of advertising methods available. They include newspaper advertising, radio advertising, TV advertising, etc. depending on the target market and the competition. For example, a business in New York City may opt for television advertising as it will be unlikely that a business in the mountains of North Dakota would see the benefit of advertising on a local network like CNN or Fox News.
Video ads can also be a very effective way to advertise. Video ads are increasingly popular, as they offer a way to reach target markets that may not be able to view TV or radio advertising. This is because everyone is much more likely to watch a video than they are to read a newspaper or magazine article. For this reason, video ads rank very well in the search engine results, which makes them one of the top 4 types of advertising.