When you have a blog, there are times you may need to hire a digital marketing agency to get copy written and to help drive traffic to your blog. But some people go into contracts with marketing digital agencies rather blindly and end up making some drastic mistakes. Hence, we share those mistakes with you here to help you avoid the same mistakes when you need to hire a digital marketing agency to make your experience much more pleasant, which will provide better overall results.
1. Some people think they will get the same type of embellished presentation for their own blog.
Digital marketing agencies are savvy in getting what they want. They want you as their customer, because they want your money. That means that they may present to you strong and luring SEO presentations to convince you that they can market your blog, products and services effectively. Though they present you with that great presentations, they may not give as much attention to your own blog, as that kind of hype and investment requires money. They do not want to lose a lot of their profits, so they will likely do less for you.
2. Some people hire agencies with sites that do not provide any relevant and up-to-date testimonials.
If a company will not provide testimonials on its site, this means that it does shoddy work. Or it means that the agency does not have much experience, though it may boast that it does have much experience. Also, be willing to ask for the phone numbers of clients that you can speak with on the phone, as some testimonials on sites unfortunately may not be real. Therefore, It is best to be able to speak with someone that had work done by the company.
3. Some think that hiring a local SEO company is best.
A company that boasts that it is a local SEO company may not really be vested in your success online beyond the local scale. The reality that those who have online sites do not get all their traffic locally. Thus, it may be in your best interest to deal with a company that has a proven track record in dealing with SEO traffic internationally to help drive your sales and profits to the best they can be by generating the traffic and leads you need.
4. Some do not do their research.
It is important not to simply be in a rush to hire the first digital marketing agency that you find. It is due diligence to always perform research. Thus, designate the time that that is needed. Compare digital agencies. The agencies really are in business to make profits. As a result, you have to do the required research, so that you will not be snatched up by a bad agency that is really a wolf in sheep’s’ clothing. There are good digital agencies for sure. When you do the right research, you likely will find the best possible agency for your digital marketing needs.
Have you had the dilemma recently of wondering if you should hire an SEO consultant or agency? To help you decide, consider the helpful article on Web Confs.