Friday, October 23, 2020
Home Business Tips To Create A Powerful Brand Identity

Tips To Create A Powerful Brand Identity

A brand can’t survive in a competitive market without a strong identity that can accurately convey the essence. Building a brand identity requires a lot of deep thinking, design skills, and team communication. Moreover, you should also have an intimate understanding of your brand.

To develop your brand strategy, you should know what you want to achieve with this campaign. Every successful brand strategy should include the list of core values, visual design, interactive elements, and brand voice.

Before you dive into design, do your research. Make sure that your brand is unique, among many others. Also, you should get to know your potential customers and direct competition. It’s important to ask users what they think about your product and how you can improve.

After you gather this information, you will be able to create your visual concept. Keep in mind that the logo (fairly small element in your company) can influence your audience’s perception of your business.

First of all, a graphic designer should develop solid visual imagery. Once it is approved with the team, you can explore colors. Your design should be creative but not overwhelming. A decent logo’s color palette usually includes one main color, two primary colors, two accent colors, and up to five complementary colors.

To learn more about visual branding, check out the infographic provided by Stickeroo:


After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, LinkedIn now.
Follow Us

Most Popular

5 Best Tablets for Work and Entertainment in 2020

With portability and mobility on the rise, the tablet has somehow replaced laptops partially. We cannot deny the importance of laptops due to their...

What is Binomo: trading platform overview

Indians were always obsessed with the mesmerizing world of financial markets. With the advent of technology, trading became online and saw a spurt in...

Essential Office Supplies for a New Business

There's no doubt that technology is significantly affecting how businesses run today. However, if you are planning to start a new business and open...

Is Unlocking Your Apple iPhone 7 Safe?

Many people wonder what happens when they unlock iPhone 7. They are curious about the process. However, they wonder if it's safe or not. The...

Tips on How to Use Your Bitcoin

Deciding to begin gaming in an online casino can be confusing, and so is the decision to use Bitcoin. It can be a daunting...

How Is India Leading the Software Development Industry?

When the topic of offshore software development or top IT companies or software outsourcing comes up, India is bound to spring to mind. And...