What comes to your mind when we mention the words “Instagram Influencer”? Influencer marketing, as the name states, is a form of marketing in which, brands join hands with people who have influence over others. They identify the people that have influence over potential customers and orient marketing activities around these influencers.
Brands are spending lots of money on influencer marketing these days as most people are buying things after receiving good reviews from influencers.
Instagram influencers are content creators on Instagram who build communities about particular topics and gain a following. As Instagram is a visually rich platform, you need to have visually dynamic content in order to be relevant. Influencers with attractive photos and videos gain more followers, but those with genuine photos and honest information grab the attention and are much loved and appreciated by their followers. There are platforms that engage with followers of other Instagram page based on the niche that you are looking for to increase your followers. For instance Labgram is one these engaging platforms that can be recommended for beginners.
Here are a few tips to become an Instagram influencer:
Find out your passion: You need to find out what you are passionate about. Select a topic or niche that you love doing and which suits your personality. You should have knowledge and curiosity to go deeper into the content. Don’t blindly follow something which is trending, rather build something that genuinely interests you. Let’s say you love fashion and you are good at DIY. You can show how to make DIY clothing, accessories etc and retain your post’s originality.
Take note of the Hashtags: Instagram gives a lot of importance to hashtags as they make your posts searchable. To become an Instagram influencer, you need to keep your audience in mind and select the trending hashtags in your niche while posting content. Create something related or comprehensive, use popular words and don’t use more than 3 to 5 hashtags on average.
YourProfile Bio: You need to make your profile eye-catching so that it can create the right impact on your followers. Your profile bio should tell your story to your audience. However, don’t make it overly long or boring.
Consistency Pays: Your followers wait for your posts. You should be consistent and choose a specific time to publish your posts for becoming an Instagram influencer. You need to decide the right time of the day to post specific content. You can make use of Instagram to announce some special offers or good news for some special occasions and festivals and see the impact; it will definitely make your posts very popular.
Engaging with People: To become an Instagram influencer, you should start interacting on your Instagram account by replying to comments and strengthening your brand name by encouraging your followers to use a special hashtag for your brand. Here’s the deal; Instagram will be beneficial for you if you create content that receives replies and comments from your followers!
Using the right tools: Instagram is a visual platform, so you will need to learn how to take great photos, use a great camera or even watch tutorials online to learn the tricks of the trade. Once you have a hang of that, you also need to determine the look and feel of your post. You can use Instagram tools like VSCO and Lightroom to edit your photos and make them more attractive.
Take advantage of other influencers:
There are so many influencers around the world on Instagram in different niches. By engaging with them and collaborating in exchanging posts or even buying shutouts you can gain followers though their page. You can also buy an Instagram account from other influencers that are willing to exchange their page for money. Make sure that you use available escrow services for social media such as Scrowise for your transaction.
Honesty or genuineness is the key to be loved and appreciated by the followers on Instagram. And if you come across as fake, you’ll be in trouble.
So, if you really want to leave a mark on your target audience or want to turn the audience towards your content or product, then you really need to be authentic about your content.
It is hard to create great photos and to it’s difficult to post often but if you stick with the above tips and persevere, the end results will be worth your hard work. Not only you will be able to engage and influence thousands of people but you will also get to work with the brands you love.