A decade or two ago, you’d be hard-pressed to find a small business that had a website. After all, websites weren’t really that effective and powerful in the majority of business niches. Nowadays, a business without a website is basically shooting itself in the leg. Denying the importance of a website is simply impossible when there are businesses entirely based upon their website, known as e-commerce businesses. To help you create a proper website for your business, we’ve listed the most important tips that can guide you through this process.
The first thing you need to think about when creating a website is the domain name. This is the URL that people are going to type into their address bar, or at least see it come up when they use a search engine. Domain names are known to be quite important for proper search engine optimization projects. Ensure that it’s easy to spell, leaving no room for confusion. The shorter the name, the better it is to remember and type. Avoid using any type of domain extensions other than .com unless it’s a certain type of business that requires it.
Unless you’re a tech whiz ready to use their own servers to host the website, you should go with a reputable hosting provider. The technology and management necessary to host a website can be easily obtained through the provider, connecting the domain name with the hosted website. As mentioned by the developers of the St. Louis web design company, no matter how good the website looks, it can’t be used to its full potential without reliable web hosting and management. The success of your website can sometimes come down to hosting, speed, and management.
People who visit your website shouldn’t have a hard time identifying the type of business you’re in. The description of your business doesn’t have to be in a big block of text; there are other elements that can be used.
- Ensure that the home banner, “hero image”, provides enough information about your business visually.
- You can have a small-size introductory blurb about your business at the top of the page, explaining what you do and your experience
- Keep your “About Us” smoothly accessible by making them easily identifiable in the main and footer navigation sections
Content Management Systems
CMS, short for Content Management System, is a piece of software that can control, manage, and create content on your website. The parameters of choosing a specific type of CMS will depend on your technical experience and your preferences. A good overall CMS will keep it simple for you by providing plugins, extensions, user-friendliness, and cost-effectiveness. Ensure that you take the time to find the best CMS for you because it can be hard and expensive to migrate to another one if you change your mind later.
Whether the business you own is a physical retail shop or a digital one, you need to make sure that you have a website that you’re confident to present to visitors. A website just created for the sake of having a website is a competitive disadvantage. Do not hesitate to invest time and money into building the best website for your business.