As of June 2019, Instagram boasts over 1 billion monthly and 500 million daily active users with around 25 million active business accounts.
Needless to say, Instagram is one of the leading social media marketing platforms not only in 2019 but, also in the upcoming years.
Here are the 10 Instagram marketing tips that every business should follow to have the edge over their competitors in 2020.
- Switch to Business Profile
Well, this is the most basic thing that you need to do – switch to a business profile. A business account has many benefits over a personal account. It lets your visitors click on the contact button and get in touch with you just as they can do it on the Facebook page or on your website.
Also, with a business account, you can create and run ads on Instagram without the help of Facebook. Not only this, the insight feature of Instagram gives you precise data like:
- How many followers did you get in a day?
- How many people visited your profile on a particular day?
- Which post or story performed well in the past week?
- How many people saved your post/video and, so on.
These metrics are pretty helpful when you are preparing your monthly social media report. With this, you can always keep track of what works for your brand and what doesn’t.
- Test out Post Timings
Now, it might be possible that your demographic location differs from your target audience’s location. And, that’s why you need to test out the best time when your maximum target audience is active.
The Instagram insight gives you this data in a few seconds. Here’s how you do it:
This graph shows you the peak time when most of your followers are active. These are the best timings to post and increase your reach.
- Create interesting content
The next and the most obvious tip is to create meaningful and engaging content. With Instagram insights, you can figure out your best-performing posts. Give people what they love and, your business would flourish in no time. It’s that simple!
Being a digital marketing agency, we stick to a pre-defined social media calendar for every client. It includes meaningful and engaging segments, best post timings, creative content, and catchy captions for all the different social media platforms.
What works for Twitter may not work for Instagram and, this is all that matters.
- Build your community around a Hashtag
If you want to build a brand and not just a business, start by doing this. Think of the most relatable hashtag and promote it in every post of yours. This hashtag is similar to a brand tagline but, shorter and quirky.
For instance, Nike’s #runfree winter campaign performed pretty well for them. Similarly, the #10yearschallenge broke the internet earlier this year in 2019.
It is hands-down one of the most peculiar ways of standing out as a brand that’s trying to grow.
- Do not Over Post
The higher the number of posts, the higher the number of followers – NO! Instagram doesn’t work this way.
You have to stay in a line and avoid over-posting. A couple of posts in a day along with a story work fine for almost all the brands.
According to a study by CoSchedule, 1-2 posts a day works the best for any business.
- Make use of stories
Instagram stories are cool and engaging. Always try sharing a unique story around your brand so that people can feel connected to your brand.
Instagram has multiple features to offer when it comes down to the stories. You may ask questions, suggestions, create suspense around your new product launch, include GIFs, make boomerangs, or share product reviews with your audience.
Here are the 7 ways to use hashtags in your Instagram story and make the most out of them.
- Promote your Instagram
“If you have it, promote it.” Add your Instagram profile on your website and product pages. Or you can even add an Instagram profile plugin on your website to display your feed directly on the website as a gallery.
It is one of the easiest ways to promote your profile. Investing in sponsored ads is another effective way that you can opt for. There are no limits when it comes down to profile promotion.
You can run influencer campaigns, organise contests, giveaways, and repost your Instagram images across other social media platforms.
- Give importance to your followers
The best way to create a long-term bond with your customers is to give them importance. Instead of searching for established influencers, you can choose one among your thousands of followers.
For instance, brands like Benefit Cosmetics feature their followers to promote their beauty products. Now that’s something smart to do!
- Spy on your competitors
This might sound vague, but, it’s one of the most helpful tips of all. Look what your competitors are doing and try incorporating the same in your brand.
Again, what works for them might not work for you but at least give it a shot. It’s always advisable to look up to already established brands and learn from them.
- Interact with your customers/followers
Last but not theleast; interaction is the key to engage with people. Abandoning people in your inbox or in the comments is not at all a good idea.
Always respond to people who reach out to you. The more active you are, the more people would love to interact with your brand. No one likes boring brands that are just into posting and never responding to their followers.
Finally, it’s time to pack up! That was around the Instagram marketing tips and ways to skyrocket your business in 2020. We hope you would find this article helpful for your business.
Let us know your thoughts in the comments below.