Hey Entrepreneurs! Just started with your startup and having problems ranking your website? Do not waste much of your time take a cue from this article and you are all set.
I will be sharing some tips which will help you rank your websites higher, but first, let me talk you through the meaning of SEO.
What is SEO?
Search engine optimization(SEO) is a part of digital marketing that ranks a website higher, builds quality traffic, and increases awareness based on the keywords.
And based on these keywords the website is ranked on search engines like Google and Yahoo.
Also read, How To Spend Your Marketing Dollars in 2016
Take a look at some of its benefits:
- Brand Awareness: a top-ranked website gives more exposure to the site. And the ranking is primarily based on the amount or the quality of keywords you have in your content. A page listed on the first page will garner the trust and credibility of the audience.
- SEO is for the long term: Although getting a page listed may take a lot of time, and once you rank higher it is rare that the position might not decrease. And if there is anything that can lead to the change of position, then it might be due to competition or change in Google Algorithm.
- Increase in social media followers: well who does not need more followers which currently in this generation matters the most. Like the blog or the company, you create highly depends on how exciting it is, and if found to be interesting, the visitor might click on your profile and follow you.
There are various other benefits and these are just few of those, so let me get to the crux of the core of the topic, the tips about search engine optimization.
I will list you a few tips below you can use them for ranking your website higher and if not Skimbox is always there for you, currently the best in digital marketing company in India.
Tips to get the best out of SEO:
Concentrate on a keyword
The very first thing when writing content is to add a keyword as keywords are essential for your blogs to show up whenever a user types it in the search engines.
Add the keywords in your title, tagline, and in the description to increase search engine results.
Google pays attention to the top of the pages so use keywords in the first sentence of the first paragraphs on each of the website pages.
Include keywords in the images
Add keywords to the images you attach with the content as images grab the eyes of the reader.
Including words that relate to the site topic image title and description to rank higher.
Build a quality content
This is perhaps where most of the time is spent when it comes to delivering quality content.
Building content requires research and look through the common mistakes made by competitors. Make sure the content is best from the rest and should be unique when compared to others.
Maintain a budget
There should be a split regarding budget when considering the design of a webpage, search engine optimization, and digital marketing. Reserving at least half of the investment to SEO and digital marketing will do wonders for the business.
Insert internal and external links
The content you write should have links to the content you have already written enabling the visitors to view some of your old and exciting content. This may also require you to edit some of the old contents and attach a link if the new ones. And this my friend is Internal linking.
External links are links that are not from your website but of others. Google ranks these posts higher as you are writing a quality article but at the same time praising another site by adding their link. All you need to do is ask for website owners to provide a link and then you are good to go.
If these home remedies did not work for you, then get in touch with Skimbox, digital marketing from India and now growing strongly.
Skimbox will give the desired results in a quick time wanting you to ask more. Skimbox provides services that are essential for the growth of your business digitally.
With the On-page and Off-page SEO, it will help you from web title to link building and hence rank your website higher.
Skimbox assures you that the SEO practice it does is White Hat only.