Does a Law Firm Really Need SEO Services?
The response to this question depends a lot on your particular situation as a lawyer, what you hope to achieve with your law firm and what you are doing to achieve those goals at the moment.
If you spend $1 million a month on television for example, then you may very well not need SEO. If you’re very big on social media or you’re spending a lot of money on pay per click, you probably don’t,
If you can do search engine optimization, however, it’s a very cheap way you can get cases. Indeed, no matter what type of company you run and how you market it, search engine optimization (SEO) can never be ignored.
What Exactly is SEO?
SEO is a way to boost the search results rankings for your website across all the major search engines.
It allows you to meet the algorithm’s requirements that are widely used by major search engines like Google, Yahoo, and Bing to boost your online visibility.
It’s a process that needs to be implemented to give you real online exposure, and the better your SEO efforts, the higher your firm and website will rank.
It is especially important for law firms as high-page rankings are typically interpreted to mean that they have more trustworthy and knowledgeable lawyers.
Why Do Law Firms Need SEO?
You might wonder why you need SEO for your law firm. Well, for law firms that want to rank higher in search, SEO is hugely important.
Without it, ranking obviously could take months or even years – and maybe only for one or two relevant keywords.
SEO is important for attorneys, as it is one of the only ways to be sure that you hit the correct keywords and attract the right local audience.
If you’re concerned about the website of your law firm, you can work with a firm that offers SEO advice or services, and has experience with lawyers.
One good example is Click Here Digital, a marketing firm for attorneys. Not only will such a company show you why you need to up your SEO game, but they also have the skills and experience to optimize your online presence, so that you can rank for relevant keywords and attract the people that matter to your law practice.
Unfortunately, lawyers tend not to be concerned about digital marketing. However, a lack of exposure to this important market activity limits the chances of a growing customer base.
To bring this need into perspective, here are the top 5 reasons why you need SEO in your law practice.
More Visibility, More Clients.
If you’re a small firm, alone practitioner or a major firm, you need to represent clients.
Unfortunately, if you’re specialized in common legal problems such as personal injuries, divorce, or wills separating yourself from the rest of the pack can be difficult.
Word of mouth and a strong reputation are significant but it is more likely that substantial growth will come from targeting the millions of internet and smartphone searches conducted every day.
Established Position in the Industry.
The higher you rank in search engines, the more your law firm will become known in your market.
This is because people also see higher-ranking law firms as being more credible, trustworthy, and competent than lower-ranking ones.
The more prospective customers that meet you, the greater the chances of turning them into paying customers are.
With SEO bringing people to you, you’ll have more time to concentrate your attention on other aspects of your practice, instead of chasing clients all over the place.
That means more face-to-face time with new clients, more research and more time to prepare your cases without worrisome distractions relating to marketing.
Higher Returns on Investment
No matter how specialized your law firm is, there is bound to be competition.
That can get crazy in the law world. Fortunately, by efficiently improving your SEO efforts you can easily put yourself ahead of your competition without wasting much time or money on your efforts.
At the beginning, it’s a lot of work, but once the website is designed and the law firm begins to follow SEO best practices, clients will be pouring in. The ROI for SEO is significantly higher than other viable marketing strategies.
Without the help of search engine optimization, will your law firm do well?
Perhaps. However, in a competition-driven industry, SEO management is an important aspect of marketing from law firms that will cost you more to ignore than get.