Real Estate & Digitization – Innovation Driving Possibilities of Growth

Real Estate & Digitization

The real estate sector is always viewed as conservative or unresponsive to evolution and we are not surprised. For instance, a few years ago, there was no concept of electronic records of properties, buyers had no knowledge about the home buying procedure, and realtors used to be the sole driving forces in estimating the prices. However, this demure image is about to change – thanks to the wave of change causing ripples of innovation at a good pace in the real estate industry.

Currently, if not all; most of the realtors and stakeholders have realized that the future belongs to digitization and it will shape the business in the long-term. For the sake of clarity, digitization is not just limited to digital marketing but digitally transforming the sector as a whole. As a result of this development, the traditional ways have changed to quite an extent where for the general public, finding a house for sale is not an issue at all. In this regard, the role of property portals is also very commendable. There are a few property portals that have empowered general users to get a better knowledge of the prevailing market prices of properties in certain areas around the globe and this is one of the major reasons why property owners cannot demand more price for their properties.

Need to Visit a Property Eradicated

When the internet was not that common, newspapers and magazines were the sole sources of information for properties for sale besides the realtors. However, after the popularity of internet and online classified ads, users have found a lot of value in finding the dream homes for themselves. On the other side, homeowners get the chance to advertise their properties to a large number of audience increasing their chances of selling the properties faster.

Due to the enormous developments in the field of technology, there is no need to visit the property unnecessarily at all. When you are browsing a house for saleon a website, you will be able to find all the information about it including images, available amenities, neighborhood, available rooms, and even a video. There are some portals that offer interactive 2D floorplan as well that allows you to view all the aspects of the home precisely.

Innovation Leading to Growth

With the advancements and innovation being implemented in the field of real estate sector through digitization, this business is becoming more productive than ever. Not only in developed countries but in developing countries like Pakistan as well, the process of digitization has started in its full swing. Amongst other portals, one website that has completely transformed the real estate sector is none other than ilaan.com – a premium property portal equipped with all the latest tools needed for the effective advertisement of a property. Having a team of highly skilled team members, ilaan.com aims to project the real estate agencies into the stratosphere and create opportunities that are beneficial for all the stakeholders involved.

Deepak

After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, Google+, LinkedIn now.

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