Whenever there is talk of mobile commerce, Magento 2 is mentioned. Why is it so? Are they really made for each other?
Mobile commerce – a trend of shopping on-the-go is spreading like a wildfire such that, it is even surpassing the records of ecommerce due to its most prominent feature – the convenience. Yes, forget offline, shopping from even e-commerce sites is slowing down with the emergence of mobile commerce and why not? Because the day of each one of us begins and ends with smartphones. We have apps for everything today on with our mobile phones being able to do things while on the go has made it even more preferable than any other mode of doing things.
Ever since mobile commerce made shopping available anywhere, anytime, more and more people are becoming mobile shoppers which in turn is making businesses invest in developing mobile commerce apps. Even the stats are proving how much desirable mobile commerce has become as by 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce.
Now, when it comes to developing applications of mobile commerce there a lot of platforms that are serving their best like the Joomla, Drupal, WooCommerce but, do you know there’s a popular celebrity among them too? And that is none other than the Magento 2, a name that needs no introduction.
Magento 2 is like the moon in the solar system. Even though there are several other platforms, Magento 2 steals the heart of all with its unique charm. The reason Magento 2 development became a hit is because of its enhanced frontend and an amazing backend feature. After spreading its magic on ecommerce sites, when Magento was used for M-commerce, the results were beyond imagination. With a wide range of templates and themes to choose from, responsive nature, easy customization, a truck-load of extensions, and the promise to deliver great user experience, Magento mobile commerce makes the development of mobile-optimized e-commerce stores, a cherry on the top.
Now the answer to the question that might be popping up in your mind – ‘what is so different about Magento 2 than others?” will require a whole another blog to explain fully, but for now, we are just focusing on why it is an eligible partner for mobile commerce.
Here’s Why Magento 2 is an Ideal Choice for Mobile Commerce.
- Intuitive and User-friendly Admin Panel
The backend is the most important thing for any storeowner and Magento 2 makes it smooth and easy. A seamless backend is what an admin gets with Magento 2. Its self-explanatory admin panel makes website editing easy for m-commerce owners without even the need for any developer to do it every time. From adding new product listings to keeping track of orders or inventory, admins can now perform all the common tasks in their dashboards much quicker. Its user interface is impressive and simple which is apt for non-techies to manage their online stores without seeking a 3rd party help.
- Seamless Checkout
One of the biggest concerns for store owners is cart abandonment which happens majorly due to the long and complicated checkout process. Since abandoned carts mean loss of revenue and customers, to prevent that, you need an easy and safe checkout which Magento 2 makes it achievable. Adoption of Magento 2 makes the checkout process fast, safe and easy to use on various devices, enabling people to buy on their fingertips in a short span of time and thus boosting traffic on your e-store.
- SEO and Google-friendliness
The aim of every store owner today is to top in the search engine page ranking and guess what? Magento 2 comes with a lot of in-built SEO functionalities which only an efficient Magento 2 mobile app builder can modify it into a high-performance and high-ranking site. Hence, here hiring the best Magento 2 development agencywill only benefit you in the right manner.
Moreover, you will be no longer required to develop a different version of your website for mobile devices because your Magento 2 e-commerce website will be responsive by nature and hence will run smoothly on any mobile device. And ever since Google is preferring mobile-friendly websites in its search engine search results more, you don’t have to worry about it if you have Magento 2 as your eCommerce & m-Commerce, both will be sorted already.
- Manage All From Mobile
Store admins can cherish the most with Magento 2 as it allows them to manage their store right from their smartphone. You can easily manage all your Magento websites and its functionalities right from your mobile using an admin extension in your eCommerce store. Be it catalog management features, marketing/promotions, SEO functionality, order management (invoicing, etc.) or site management (CMS functionality, etc.), anything can be handled from anywhere.
- Powerful Marketing Features
As a store owner, you need not worry about marketing your Magento 2 website anymore as it comes with power-packed marketing features like:
- Customer Segmentation
- Optimized Product Category Pages
- Visual Merchandising
- Wishlist Creation
- Sharing an Email
- Drag and Drop Functionality
And a lot more with the help of which you can enhance the visibility of your Magento store as well as boost the performance and sales of your online store like never before.
To add more about Magento 2, the list is long like it is fully customizable, secure and reliable, affordable, versatile, comes with advanced caching capabilities and supports Varnish Full Cache, which can be easily configured and allows developers to enhance the performance of websites despite the connectivity issues they come across, offers ready-to-use free responsive themes that are compatible with all devices or screens, and a bunch of impressive e-commerce compatible feature.
In short, Magento has everything that you need to set-up, design, launch, and manage your eCommerce store. By choosing Magento 2 for your mobile commerce you will be able to deliver great, exceptional customer service, manage your business systematically, increase traffic to your e-commerce website, boost sales as well as increase customer engagement to your website too.
In a nutshell,
With mobile phones becoming the most preferred source of shopping for customers, mobile commerce is booming, which is why providing them with a fully optimized mobile-friendly website has become a need of the hour. And Magento mobile commerce has made it possible for both, store owners and customers to achieve all that they wish for i.e maximum sales and profits, high traffic, increased conversions, seamless user experience, high performance and search engine ranking, and faster checkout, secure payment, convenient shopping experience and much more respectively. Therefore, there’s no doubt that Magento 2 is the best choice for mobile commerce.
So, are you ready to develop a feature-rich Magento 2 eCommerce store of yours? Hire the best and experienced Magento development company – Mobicommerce and get started now.
Rakesh Jain is a CEO and Co-founder of Mobicommerce, an eCommerce development company which builds eCommerce & Marketplace websites & mobile app, PWA etc. It has a team of best certified developers who deliver best eCommerce solutions built over Magento and PrestaShop platform. It also offer custom development for latest technology stack like React, Radeux, Node JS, GraphQL and many more. He regularly contributes his knowledge on the leading blogging sites. You can connect with him on LinkedIn @rakeshjain1980.