Listening to business people and celebrities speak, it is clear that Instagram is quite powerful. It presents the opportunity for account holders to create visual content. As a business owner, this is what you need to offer your followers content to share on other platforms. Well, that is just the tip of the iceberg because Instagram can do much more. The fact that Instagram currently holds more than 300 million active accounts makes it a fertile ground for growing your business. These are the 5 benefits of Instagram you have probably never thought about:
- Build customer networks
In connecting with clients and customers, you may be among the thousands who think of twitter and Facebook as the most appropriate. If you use Instagram for the same purpose, you benefit from the potentially high level of engagement per follower.
Here, you can get feedback on your products or brand, engage customers in conversations about what you do, and invite comments on posting the pictures of new products.
- Pick up the preferences of customers
Imagine you have a restaurant that makes classic and unique dishes. To spread word about the goodness of the food or suggest new places to visit, your customers could take pictures and post the location.
If you want to confirm if your location or business has been shared on Instagram, take a picture and tag the location on the post. Clicking on the link that appears at the top of the shared image will bring you a list of all similar locations. This is the easiest way to find out what people like and hate about your business.
- Capture new audiences
Hashtags are the nerve center of Instagram. Does an online ad for 5000 Instagram followers for $1 cause your excitement? Go for it! Click here for more info. It is highly unlikely that all 5000 will be active users but those who are will still make a positive impact to your marketing efforts. Use catchy hashtags that people will find simple to identify with. A lot of the events that happen round the world affect people in more or less the same way. You can be sure that your passion is shared by so many other people. That is your organically generated audience.
All businesses in Instagram are there to boost their sales. Do not be tempted to flood your posts with “call to action” links. Instead, have general posts about your business and related content. If people are interested, they will dig deeper.