Finding the balance between PPC and SEO can be tricky when running a small business as you want to see an increase in sales and traffic from the get-go, which SEO can just not provide. But with PPC you receive these results in the short term. So why not opt for both to get the long term and short term effects? In this article, we will be looking into whether or not PPC is a good idea for your business.
Faster Results Than SEO
Though SEO is a key part of building an online presence, implementing a PPC strategy can provide faster results in the long term helping to boost traffic. A PCC campaign helps you to target specific keywords and reach a number of target audiences with ease. Before implementing PPC is it important to determine whether you are going to run the campaign yourself or enlist the help of an Essex pay per click Agency as they can help your campaign to reach its fullest potential.
Helps Target Specific Audiences
Targeting chosen audiences can be difficult when it comes to the online space as there are a number of variables for you to consider. However, with a PPC campaign, you have complete control over the time your ad is shown as well as the placement and other elements, making it easier for your business to achieve the desired results. In addition to this, a PPC campaign can directly link to a social media campaign or a designated home page to help direct traffic and increase conversions as a result, making this a worthwhile long term investment.
In addition to the faster results, you also have complete freedom over the amount that you spend on your PPC campaign. Whether this is a monthly spending budget set or a weekly or daily spending amount, this can be closely monitored to make sure you are sticking within your marketing budget. If you are running the PPC campaigns yourself, having a specialist in house to run the campaign and monitor any changes will help to guarantee that you are never spending more than you can afford when it comes to cost per click, therefore making sure you see a significant return of investment.
Try Different Call To Actions
Though a PPC campaign is paying for clicks as compared to the organic traffic gained from SEO it is still important to make sure that you are enticing the select audience. Whether this is the copy that you use, the image or even the call to action, this can all help encourage people to click your ad and begin looking into your product or services. Without a campaign that is short and snappy, you are likely to have significantly fewer results. Though this can differ depending on the industry and the nature of the campaign, it is important to be aware of it and make changes to accommodate.
With this in mind, PPC is a great way for a small business to boost brand visibility, traffic and sales in the short term whilst implementing a successful SEO strategy. Will you be choosing to use PPC for your business?