AI, or artificial intelligence, is well on its way to becoming a powerhouse for marketers worldwide. With the ability to learn and adapt, AI is paving the way for an entirely new marketing technique; one that is twice as accurate as traditional methods and prone to fewer errors. If you’ve never thought about leveraging AI for your marketing campaigns, now’s the time to do so. While the technology is still relatively new, you can still take advantage of its incredible uses, as outlined below. If you own a subscription box company, AI is a must for increasing your sales and brand awareness.
Better Targeting
Whether you’re running a food, merchandise, themed, or an earring subscription box, you need to know who you’re marketing to. Who’s going to buy your box, and why? What’s your target audience? While traditional methods certainly allow you an understanding of who your audience is, AI has the ability to help you better target customers and reach potential buyers based on specific preferences.
With more accurate targeting, the AI system will learn what kinds of people enjoy your products. Whether you’re basing your marketing on age, gender, or some other metric, the AI will learn and adapt to these configurations. This is especially helpful when you’re trying to reach as many people as possible for a sale or promotion.
Let the AI teach you about your customer base, so you can better tailor your marketing efforts for a more effective process. AI can let you know how customers feel about the brand and its products in real-time, allowing you to make better-informed decisions and truly narrow down your marketing efforts to specific demographics; mainly, those who will actually subscribe to your box.
Detailed Customer Profiles
Once you’ve identified your customer base, you can begin creating a detailed database with your AI system once the customer has purchased your subscription box. This will include details on the sale, name, addresses, email addresses, and more. Such data can help you market directly to certain customers based on their own buying preferences.
If customer #3 bought a specific variety of your subscription box three months in a row, they’re probably enjoying what’s inside; making it important to keep that subscription box relevant in their mind with ads and promotions. The AI will allow you to see who’s buying what so that you can reach out at exactly the right time with the right information to encourage another sale.
The amount of data that your customers can grant you can often be too much to sift through. Think of your AI system as a helping hand; organizing and storing data for you and allowing you to figure out trends and target specific customers with ad campaigns.
Optimized Digital Ads
With deeper insight, you’ll be able to further optimize your digital ads for maximum efficiency. From keyword searches to social media activity, the AI system will analyze mountains of data to help you identify the best places to put your digital ads. You’ve probably seen an ad on Facebook for an item you looked at on Amazon just a few days before, right? That’s essentially what the AI does.
Without AI, you’d never be able to figure out what all of your customers are searching for without sending endless email surveys (that often aren’t even opened in the first place). Don’t leave your marketing efforts to chance when there are incredibly versatile tools available to help boost your efforts and reach more customers!
In addition to current customers, you’ll be able to place your brand in the eyesight of potential customers as well. Before AI, you’d have to spread the word of your brand via ads, word of mouth, or any other means in the hopes that it would reach potential customers. AI minimizes the work involved, and instead, shows you where to look for new customers.
More Accurate Analytics
Reflecting on your marketing efforts is the best way to identify problem areas or where your ads were most effective. AI systems allow for more accurate analytics, so you’ll never have to worry about basing an entire ad campaign off of partially false info. With more accurate analytics, you can easily identify trends, manage ads, and see what kind of return you’re getting on your marketing investment(s).
The Take-Away
Marketing is a vital component of any successful brand, and now more than ever, successful marketing is dependent on mountains of data. Don’t spend countless hours or dollars manually acquiring and sifting through data. Instead, trust an AI system to give you a more accurate picture of who your customers are, where they are, and what they like to buy. With this invaluable information, you’ll be able to create much more effective ad campaigns and drive brand awareness and sales.
