If you’re in the e-commerce game, one of your main goals may be to get as many conversions down the line as possible. In this respect, carrying out competitive pricing analysis with netRivals software can become really useful for e-commerce business owners intending to improve their conversion rates.
How exactly can such a platform help? As an e-commerce marketer, netRivals offers you a comprehensive view of the market through competitive pricing analysis to help you make better-informed pricing decisions that will boost your sales.
So, along with price monitoring, there are some conversion fee optimization tricks you could leverage on as a business owner. Here are some of my favorites.
1. Engage your Product Images
When it comes to buying merchandise online, people need to see what they’re purchasing. It’s one of the most vital factors in getting someone to convert.
Think I’m exaggerating? Many have the same opinion, one single thing that sells a product online are its images.
How do you improve your pictures and ultimately increase conversion rate? Big snapshots. Super excessive exceptional images. Display the product at many special angles as possible or in top-notch paperwork. If it’s a usable product, strive to expose it in context with the capability zoom in
What’s this going to cost you?
Well, you may lease a kick-ass product photographer, pay him a king’s ransom for his work to experience an amazing image sets. Here are some improvements that you may make right now without spending.
● Create better interactivity with product images. Allow customers to pinch, zoom, rotate, and scale the images to their best of choices.
● Use a high-resolution image
● Add white space around the product photo.
● Use as many photo angles and alternatives as feasible.
2. Improve your Product Description
Product descriptions matter a whole lot. You don’t sell the consumer on pomp and condition as the best sales copy that improves conversions isn’t laced with hype. Your product description is there to offer value and facts that enables the client to make a decision. Exceptional sales copy is rich with information. Lots of information produces a long product description. Don’t worry about long descriptions. Truly engaged clients will read all of it.
Most importantly, if you’re promoting a product for the purpose of sales, do not copy the descriptions directly from the manufacturer. This shoots down your search engine optimization, shoves you into the mass of other copycats, and fails to supply any differentiation in any respect.
Write better product descriptions and add a personal touch that speaks directly to your clients.
3. Pricing optimization
As an e-commerce enthusiast, you need to know that information on your competitors’ prices becomes crucial when checking your own position and performance in the market. In this respect, price monitoring tools like netRivals help you keep abreast with prices and make the right pricing decisions that will allow you to stay ahead of competition.
This platform can gather data on each one of your competitors’ prices in an automated way. Each of your competitors’ sites is scanned on a daily basis so that you can check real and updated information for each of the products in which you compete in the market.
Summarily, capture the essence of pricing optimization, what it’ll do and the overall effect on your business. Focus on the advantageous aspect that communicate value. If you’re looking to enhance those slouching conversion prices, but your hands are tied, netRivals can help you with pricing analysis.