One of the challenges in the digital marketing world is ranking a website in a competitive niche. There are many things involved in SEO marketing that you have to do to achieve good results and these include optimizing on-site content to satisfy the requirements of search algorithms. Many people think this is a lot of work, but with the right analysis tools, you can easily know which content should go where. Analysis tools will also help you decide which keywords to use and you can also borrow ideas from your competitors by spying on them.
Here are some of the ways you can improve SEO using analysis tools.
Define keywords that drive traffic
The most important part of SEO is coming up with the right keywords for your business. Failure at this stage would mean failure all other levels, so it’s very critical that you pay attention to choosing the perfect keywords. Many analysis tools give you an overview of keyword suggestions and allow you to research competitiveness as well as the relevance of the keywords. The tools allow you to sift through many keywords in your niche to only pick the best that can drive traffic. A tool like Mozbar will show you the link analysis of pages you are competing with to know how competitive a certain keyword is.
Find competitor sites
You also need to consider the things your competitors are doing that are making their campaigns so successful. This can only be achieved with the use of analysis tools. For example, here is an SEO competitor analysis tool that shows the keywords your competitors are using as well as the budget they have allocated to paid search marketing. This information could be useful when you are setting up your marketing campaigns as you would also like to use keywords that are relevant and strong enough to make your SEO impactful. Look at the sites that rank on top for your chosen keywords then create a list of your competitors to analyze their strategy.
Pull backlink profiles of competitors
With information about your competitors, you cannot do much to overcome them unless you understand their backlinking strategy as well as the keywords they are targeting. Analytics tools help you to pull all backlink information of your competitors. You will see all the sites that are linking to them and from this point you can come up with a list of targets.Build a list of targets
With the link sources for your competitors, the next step is to come up with a list of targets. These are sites you would also like to get links from. Reach out to all of them for guest posting opportunities. With a good pitch, you will get responses from a few, which is a step towards building a strong link profile that can help you to compete better.
SEO is the foundation of search marketing and without a good strategy, your website will barely get the traffic it needs to rake in revenues. If you are stranded and don’t know where to start, you need to consider using analysis tools that help you to know which keywords to use and the strategy your competitors are using.