Instagram, like other social media platforms, can consume much time. This is especially true if you run a business online.
Creating quality content and posting at the right time to get more engagement can be challenging. Similarly, finding people who might like your content and gaining followers can prove to be quite a tall order.
If you use Instagram for marketing, there’s a good chance that you’ve noticed a recent decrease in Instagram engagement.
If you’re not getting as many likes, comments or new followers as you used to, don’t worry, we have a solution for you.
Accounts of all sizes are seeing less Instagram engagement on posts than they did in the past. Is troubling news for the many businesses that rely on Instagram to reach their customers?
Engage users more
When you have an Instagram business account and you want to promote it, you need to get a great engagement rate to have new customers. Also, you should build a secure connection with your followers to get them to be your loyal customers.
Views alone can mean multiple things: there are views on your video post, views on your stories and views on your highlights! It’s time we start changing how we think about Instagram engagement.
Instead of limiting engagement to just the likes and comments on each of your photo posts, you should be thinking about the engagement of your entire account.
Are you too busy to engage your followers?
Now, you may be wondering this will take a lot of your time. That is true if you are running a business; you may have little time to spare on Instagram.
The good news is you don’t have to do these all by yourself. You can have more engagement through auto comments.
In this article, I will get you informed about auto-comments and how to effectively engage your followers on Instagram. One of the best ways to find new followers is to like them or comment on their posts. You may notice that people value the comments more than likes.
So, you can automate the commenting process to get into a win-win situation. This helps you to save time and get more engagement as well.
How to increase engagement
Here are some tips on how to effectively increase engagement on Instagram
Use all of Instagram features
It’s true that the Instagram algorithm favors accounts that use all of Instagram features. So, if you’re only posting photo posts on Instagram, you’re not doing yourself any favors.
Start experimenting with carousel posts or create a poll in your Instagram Stories! Instagram is constantly coming out with new features. Even if you don’t love them, it’s worth trying them out to boost your performance in the algorithm.
Switch to an Instagram business profile
Despite the rumours, there is zero evidence that Instagram business profiles get lower engagement. Instagram business profiles have access to powerful Instagram analytics that you can use to help you learn more about whom your audience is and what type of content they like. This helps you to create more engaging content!
Plus, Instagram business profiles get access to more Instagram features. This not only helps you with engagement like adding links to Instagram stories but also helps you in the algorithm.
Scheduling for your best time to post
If you want to get more Instagram engagement, you’re going to have to put in the time engaging with other accounts on Instagram too. On the contrary, what if you don’t have the time to do this?
Scheduling Instagram posts helps you save hours of work per week. That means you’ll have more time to spend each day creating Instagram stories and content. This also includes following, liking and commenting on other people’s posts from your brand account.
Instagram recently announced changes to their API, giving Instagram business profiles the ability to schedule posts directly to Instagram for the first time ever.
Now, if you’re a business profile and schedule your posts to be uploaded later, your posts will automatically be published to Instagram at the time you set.
This means you no longer need to set any alarms or rely on push notifications to tell you when to post. It saves you a ton of time!
To add to this, that’s not the only benefit to scheduling Instagram posts. If you want to increase Instagram engagement, you should be scheduling posts for when the majority of your followers are online.
Not only does the Instagram algorithm care about how much engagement your post gets but it also cares about how quickly you get that engagement.
If you post at a time when most of your followers are online, you give yourself a better chance of racking up those likes quickly.
If your posts get a lot of likes and comments shortly after it’s posted, this signals to Instagram that your post is quality content. The algorithm will then show your post to even more of your followers.
Consistently post your Instagram stories
Instagram stories are quickly becoming the hottest social media platform. Despite its popularity, many businesses haven’t caught the trend yet or could be hesitant to go all in on Instagram Stories.
Since Instagram Stories are still so new, now is the time to really build an engaged audience before it becomes too saturated. One of the best ways to do this is to be consistent and post regularly.
The good news is, your Instagram Stories content doesn’t have to be super exciting every single day! People are creatures of habit and they just like to watch the same people on their stories day after day.
By posting to your stories consistently, you are training your followers to expect content from you. They will continue to watch if you continue to post.
Just by posting to your story every day, you can create a cult following for your brand on Instagram.
Plus, using features like polls to ask questions and get advice is a great way to get people invested in your stories.
Right now, people just love to watch Instagram Stories. If you’re putting out relatable, personable content on a consistent basis, people will watch.