Do you strategically plan your SEO methodologies to drag your page to the search results first page and see it dwindle as soon as Google updates its search algorithm? This is the problem with many small businesses (and some big too!). So, here we are with the tips to future-proof your business’s SEO strategy. Google has become so frequent with its algorithm updates that you can’t afford to understand each update and plan your strategy accordingly. You need to plan your SEO in the manner that you can remain least affected with Google algorithm updates.
Bare yourself of any tactics – Gone are the days when cheap tactics like keyword stuffing worked. Google has become smart and intelligent and it will continue to grow smarter. Accept the fact that you can’t befool Google. When you search for something on Google, you expect it to deliver the links with correct and relevant information and so does your target audience. Search your industry-specific keywords and read the top results. If you can provide better material than those you’ll rank high on Google without being affected by algorithm updates. In addition to this, you can use services like http://www.submitcore.com/guest-posting-service/ as a shortcut to share your article on the site that is already on the first page.
Make your website as useful as you can – There are some more search engines but as soon as we hear ‘search engine’ we think ‘Google’. In fact, Google has become synonymous with ‘search online’. Do you know why? It is simply because we all love Google; and we love it because it is completely focused on us, the users! Google is customer-centric and it expects every business to be so. When we say to be useful, we are not pointing towards content only. Your website should be easily navigable by any device. And, it should also be disabled-friendly i.e. you need to give text description to the images so the people using screen readers can know what’s there on your site. Your website should have color balancing option for low-vision persons. Yes, all these affect your ranking.
Keep tracking your website’s performance – When you make and implement your SEO Plan strategically, it gives a positive result. But, you cannot plan once and rest assured until eternity. Use online tools or hire webmasters, make sure the performance of your website, its ranking, the backlinks everything is monitored regularly. This will help you see any creeping issue before it gets a big headache and you’ll be able to take care of it effectively.
Abide by the Google rules and guidelines – None of the Google guidelines are just for the sake of giving guidelines; each of them has certain important reasons. So, keep yourself updated with latest Google guidelines and never ignore them. Not only the new ones, make sure you have also followed the old guidelines that are still in place. As for example, Google needs you to have an SSL certificate for your business. If you don’t have the certificate you’ll be flagged as un-secure website.
Business marketing can never be done effectively without having a vision for future!