Social media has changed a lot in recent years; it’s not about posting a picture and waiting for likes to get your fame anymore. Instagram has transformed itself into a complete marketing platform where thousands of industries and brands are getting involved and implementing their business strategies to generate profits.
Instagram has billions of monthly users, from celebrities to content creators, and everyone wants to make money out of the platform. In this article, we will discuss some of the amazing tips to improve your marketing strategies and how to implement them correctly and develop advanced skills to do good in Instagram Marketing.
- Start with the basics
Whether you are a beginner or a Pro on Social Media, if you are not generating profit out of it, then it’s not worth it. Switch your old account into a business one or create a new one. Just connect to your Facebook or Gmail ID and get started. The difference between a business and a personal account is that a business account gives you a lot of insight about Instagram such as brands, strategy, ads, audience, demands, etc. than a regular personal account.
- Be Regular
The best marketing strategy for an Instagram influencer is to be regular on the platform. Doing the right thing at the right time is essential. Posting at the perfect time when people are most active is important. Keep appearing on your audience’s feeds and give them regular updates. If you are going to be away for some days, make a few days’ contents and schedule your posts without having to upload them manually.
- Set Goals
Set your goals first. Make sure you know what you actually want. Do you need to post some pictures to increase your followers or to turn your profile into a complete money-generating platform? What’s your aim? Who is your target audience? What features of your products do you want them to notice? – these are all the questions you need to answer.
- Stand Out
Your content needs to be unique and creative to attract audiences. You don’t need to spend a thousand dollars on a DSLR to make your page look good. Fair knowledge of video editing will help you grow your page. There are several tools available for editing such as online video editors that will get your work done with ease.
- Find your Audience and Communicate
It’s important to know and target your audience; familiarize yourself with the market demands. Communicate with your audience, try to provide content according to their needs. Try to communicate with your followers as much as possible either by responding to queries or asking questions. Even a simple like in their comments will make a bigger change. Organize a weekly giveaway contest in your channel to keep the audience excited to stay ahead of the curve.
- Attractive Profile
To attract audiences, your profile needs to be attractive. Optimize your bio, profile picture, URL, etc. This can be easily edited. This will allow people to see your interests and know about you. Make sure your Instagram profile pic looks professional as the pic itself acts as a marketing logo. An attractive profile picture will allow audiences to take a peek into your profile and know you better.
- Brand Value
After deciding the content to publish, it’s time to focus on the looks of your brands. Select the design that is in trends and demands. That color pattern and appearance should be consistent and attractive. With time, you can create your niche, and promote content in a specific format so that people can easily recognize it. You can also create small videos for promoting your content using online software like Video Creek.
A catchy caption is as much as important as the looks of the page or videos on your profile. A caption can easily help you with detailed storytelling, which the audience seeks or may find interesting.
- Use #Hashtags appropriately
Instagram has been using hashtags for years. It is one of the best ways to increase your visibility in the business market field. Use up to 5-9 hashtags in a post with catchy and influential words to increase followers.
- Shopping fever
Familiarize yourself with Instagram shopping. Instagram is famous for classy products and brands which every wants to get their hands on. The shopping feature is not available for a personal account. You can add them to your post or stories and viewers can directly shop from your posts as Instagram doesn’t support direct links.
One of the most important things on Instagram is the Story. Half of the brands and industries use the Instagram story to showcase their new products and develop curiosity within the audience. If you want to learn the art of showcasing your brand with Instagram, you can watch various Instagram ads tutorials which are available on Youtube. Stories may disappear within 24 hrs, but that is long enough to create a marketing impact.
- The Ads
One of the most important ways to make your content go viral is by putting ads. Many businesses are already putting up ads to generate a massive amount of revenues. Advertise yourself as much as possible through feeds or stories. You can use analytical tools to study your audience closely. Knowing what your audience wants and advertising content based on their interest will get you more than double the revenue.
- Build a Bond and Get Inspired
Whether you are a beginner or a pro, everyone needs to get inspired. Building relationships with fellow Instagrammers certainly helps. Find other content creators who share the same interests as you. Message, like or comment on their post frequently and ask questions or make suggestions. You can also collaborate and promote each other’s channels.
- Use Other Platforms
You have to be a quick thinker when it comes to attaining growth. Multiple groups will help you to promote your Instagram blog/channel. Simply putting your link will not get you the desired results. You should also engage with the members. Just make sure you “like” their post and are active on their page as well. This will help you to increase your website traffic significantly.
- Live Links
As we all know, Instagram is a visual-oriented app that doesn’t allow links to be added to the posts. So, instead of putting a link into the bio, you can try an app for the same. This app will add a link and direct your audience on to the landing page.
- Behind the scenes
Instagram is a great platform to show your creative ideas and products. Here, you can display full demos and video tutorials, too! Share your experiences with your audience, and be authentic.
- From Followers To Subscribers
Emails, though old, are one of the most effective ways of acquiring subscribers. Use this free service to send out discount coupons or exciting gifts! Once the reader clicks, they are directed to a landing page linked with the submission form. You can use this form to acquire more subscribers and reward them for giving you their precious time.
No matter how long you have been in the business, it’s never too early or late to get into finding new ways to market your content. You can easily give your business a boost by learning new strategies on social media marketing from home and earn some cash out of it while attracting a larger audience.