It’s a fact. Social media is essential to businesses and brands everywhere, big or small, who are looking to promote their products and services. With nearly three billion people using it worldwide, this online form of marketing is not going away anytime soon.
Read on for a concise guide to the most popular platforms and how they can help your company’s bottom line.
As the largest social network worldwide, Facebook welcomes 2.5 billion active users monthly. It is the platform that Gen X and millennials are most likely to share content and discover new products – like yours.
According to a report by Social Sprout, Wednesday is the best day to post content on the platform. Specifically, businesses should make their move at 11am and 1pm.
ConnectPal is a content subscription platform that started in 2014 to help radio stations and hosts earn more money, but has since expanded well beyond that medium. Today, any user or business owner can set up a profile and set a price without having to build the standard infrastructure for a subscription business.
Since ConnectPal’s inception, the social platform has attracted a long list of celebrities and everyday people who are building their brands through the platform. The more aggressively a business owner shares their ConnectPal content on their other social networks, the more they will reach their target audience.
With now over one billion users monthly of a somewhat youthful demographic, Instagram is another social place to promote your business or brand. For the younger generation, Instagram is the place to learn about new products, and entice them to specifically follow their favorite brands. Like Facebook, the best times to post on Instagram are Wednesday at 11am and also Friday between 10 and 11am.
Interestingly, Twitter seems to attract more high earners than its social media counterparts. If it is favorable among high earners then it is also likely that those Twitter users are using it to search products, reviews, and ideas. Businesses will have the best results by tweeting on Wednesdays and Fridays at 9am.
Tik Tok is a video-sharing social networking service, and a place to post your company’s short, informative videos. If your demographic includes anybody from early teens to thirties, Tik Tok can be a useful marketing tool.
As new marketing tools become available at a rapid pace, the influence of social media will continue to remain a constant in helping businesses connect with their customers and promote their brands. If you haven’t already, now is a good time to start utilizing ConnectPal and other social media platforms to build your company’s bottom line.