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A passage to writing a perfect piece of press release

Before we go under the ways of writing press releases, let me tell you what a press release is. A press release is a deeply researched and authentic document which is newsworthy, which is then forwarded to journalist or news company for printing purpose. It is important to know that it takes a great deal of time and efforts to learn the art of writing a press release. In this case you can approach press release distribution services that gives promising services. Once you decide to head for the services, you should research about the best press release distribution service, which you can rely on satisfactorily.

Here we would have put some light upon ways to write a press release, which applies to many types.

Steps to writing a press release


  • Keep it Exclusive


If you want to release something in the press, it should be attractive to journalists. Your data should be well researched and unique. It should be something which can be introduced as news. It is certain that one cant comes up with unique news every time, but real art relies on the press release writer that he captivates readers’ attention by intriguing them with news of trending issues. Try to reach the audience with a fantastic issue that would hit their emotions, and they would willingly read it.


  • Headline


The headline is the first thing that will come in front of a reader or influence someone to read your story. So, it is obvious that it is the most important part of the story.

The headline should be simple, use a direct verb as a headline, and, most important, it should be related to the topic. Apart from that, the heading should give the viewer idea about the theme of the topic. 


  • The starting point


Your first para is your lead para; it should have an interesting opening. Many people rely on their rest of the read on the first para. If they find it interesting, they go further, and if they think the article is boring and lacks the connectivity, they simply leave it.

Moreover, the first para should cover the five “Ws” rule. 

Who: Tell about the characters of the story, or about who this story is about? 

What: For what this story is written, or what is the purpose of this story?

When:  When the incident or action happened?

Where: Where did the action or incident happen?

Why: Why the reader should read this story?


  • The middle part


The middle paragraphs or the body of the article is the main part of the story which you want the reader to read because it contains the detailed information pertaining the clues given in the first passage, about the subject.


  • Quotations


Put valuable or related quotes in your story. It increases reader interest. It also increases the maturity and credibility of an article. A monotonous article is not preferred by the majority of the audience.


  • Boilerplate


If you are writing the press release for your company, It means you need to talk about your company. Mention about your company. It is one of the marketing goals, or elaborate about its future growth. The boiler paragraph should not be much long or otherwise, it can distract the reader.

5) Contact

Do not forget to put your contact information, your Email ID, business number, and office address so that you can be contacted in the future.  

Types of the press release

Here are types of the press release where you can apply the above-mentioned strategies:


  • Launching 


This type of press release is mostly used by tech companies like Apple on a new mobile launch or HP on a new laptop launch, and there are thousands of companies that use this type of press release for the marketing of their product. 


  • Research-based


For a few decades, there has been a great evolution in the field of research. Research-based press release talks about advancement in any field that has been researched, although it is way different when it comes to writing, for that one must see the specific rulings on them.


  • Urgent Announcement


We can also say it as an emergency announcement. This kind of release is used when there is an emergency in the country. Like plane crashes, people died, or some holiday announcements.


  • Hiring or Firing


This type of press release cannot be about some finance officer or Assistant IT. These types of articles are written for executive levels like the CEO of some national company, or a PM of a country. 


  • Award Winners


The companies release this type of content to motivate its employee as it announces the achievement of the employee as a means of appreciation.

Nevertheless, knowing the right way to prepare a press release is way important, but one should also focus upon a specific type of press release he is heading for, as some specific rulings apply to each type.


Ann Castro
Ann Castro is a lead author at Techicy who writes on Technology, Home Improvement, and Businesses around the world. With a background in Journalism, Ann has a professional experience of more than seven years working with some of the big media companies. She is also an avid traveler, a singer, and a guitarist.
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