Local SEO (and by proxy, local search) means ranking well when people in your region make internet searches. Clearly, a lot of people are searching for local products and services in a given day. This means supercharging your local SEO efforts for maximum results. Here are 7 tips to do so.
- Google Posts
Some time ago, Google launched Google Posts. This feature was a part of Google My Business. Google Posts allow you to share updates with your customers in real time; updates about deals, offers and special promotions happening in your business.
- Get Reviews
Getting all the reviews you can from Joe and Jane down the street makes your business more authentic and trustworthy. An interesting tactic is to ask your customers for video reviews and testimonials. Video marketing has dominated 2018 with no signs of slowing down in 2019. To share your reviews with others, either post them on your website or on your social media site (most likely Twitter).
- Use Schema Markup
Schema markup (a code you add to your HTML) improves your page’s representation in search results. This is important because it helps Google specifically see your page’s elements, and “shows it” what the content of your page is. This means that your website may show up in earlier results if the content of your page is extremely relevant to the searcher’s keywords.
Blogging has been a mainstay of our culture for decades. Websites that don’t have blogs may as well be immediately, and rightfully, forgotten. Here’s why: blogging is a powerful marketing tool. Let’s say you own a coffee shop, and a prospect is reading your blog to see what you’re really about. If all your articles and posts are about how to make the next cup of Joe even tastier, or you post relevant reviews about different brands and makers throughout town, you’re increasing your image as an authority.
- Build Local Links
Link building is a way for you to enhance your brand. Developing local links, by hosting or sponsoring local events or charities, will make it easier for other businesses to link to your business. This part of local business SEO strategy might can do wonders for your business to drive more sales.
- Update Google My Business
Making sure your name, address and phone number (by logging into your GMB account) is correct is vital. This is because people rely on your business listings to get a hold of you. This is one of the most important things to do for optimizing your local SEO strategy. This includes updating your logo, the photos of your office and staff, as well as product photos.
- Location Pages
Every search engine is crawling your website. These crawlers find relevant information from websites, as it relates to an individual’s search keywords, and matches the user with the website that the crawler thinks the user will find most important. This is why you need a specific landing page for your business location. This makes it easier for crawlers to locate your business listing, because your location information is one of the easiest things for people to find: if you optimize it correctly.
These are just a few of the things you can do to increase your local SEO on major search engines. Remember: on your journey towards improving your SEO, keep your customer in mind. Focus on how you can help improve their lives.